This is a special Tactic for the situation when payment is pending after a fulfilled order.
Interactions program
The email-only variant of the program looks like the following:
Activating the Tactic
Prerequisites:
- Shopify Plug-in with active Shopify events
- Email campaigns
- Personalization tokens
Steps:
1. The Order Fulfilled event is pre-selected in the entry node of the program.
2.Create the email campaigns.
3. Add the personalization tokens.
4. The program contains a decision node, which has a financial_status attribute and its value, pending pre-selected.
5. In the 'Wait for event with timeout' node, in the Event to wait for field, Shopify and its value, Order Paid is pre-selected. Then choose a timeframe. The contact will continue on the 'Yes' path immediately when Order Paid happens and get a confirmation email, otherwise they continue on the timeout path after the selected days count. They also get a reminder email one day before the deadline. In this example we used 11 days for the timeout period.
7. Activate the Tactic.
Tips & hints
As the first step of creating content for this Payment reminder Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations under the Transactional tab.