There are two types of email campaigns in Emarsys:
- Batch email campaigns and
- On-event email campaigns
In batch emails campaigns, one email campaign is sent to many recipients. This happens at a fixed time and only once. They can be launched immediately or scheduled for a future date.
The content of these campaigns is usually standard for all contacts, but Emarsys offers a number of features to tailor this, including personalization, conditional text and block targeting.
Batch campaigns can be triggered as part of an Automation Center campaign, via the API, or launched directly from the Email Campaigns module.