There are two types of email campaigns in Emarsys:
- Ad hoc email campaigns and
- On-event email campaigns
Ad hoc campaigns are batch campaigns, which means that one email campaign is sent to many recipients. This happens at a fixed time and only once. They can be launched immediately or scheduled for a future date.
The content of these campaigns is usually standard for all contacts, but Emarsys offers a number of features to tailor this, including personalization, conditional text and block targeting.
Ad hoc campaigns can be triggered as part of an Automation Center campaign, via the API, or launched directly from the Email Campaigns module.