The latest update to iOS 15, expected to be released in September 2021, will block the tracking of email opens in the iOS Mail app. This will affect Emarsys email reporting and email tracking. For more information, see iOS 15 update blocks tracking of email opens.
Updated email metrics
Please note that the method of calculating all the email related metrics has been improved. The data in all email reports are consistent across the whole platform now, and they are calculated in real time as opposed to every four hours before. You may, however, spot some minimal differences compared to your previous data.
We are gradually rolling this out to all customers. Please feel free to reach out to Emarsys Support if you have any questions.
At Analytics > Emails you can find all the email campaigns available for analysis.
You can search for a campaign by name in the Filter field, or click Show filters for extended functionality:
- Email categories are defined by you on campaign creation.
- Overview for toggles between all emails and those created by you.
- Status let’s you select only the last 200 emails created, for faster page loading, as well as searching through deleted campaigns.
- Type filters the list by Ad hoc, On-event or Recurring campaign types.
As a quick reminder, here is the onboarding video about Email Analysis Overview:
The Campaign List
The table displays the email campaigns according to your search or filter criteria.
Recurring campaigns are shown with a plus sign before the name. Clicking the plus sign displays all the individual child campaign launches.
The list also provides a status overview for all emails with the following breakdown:
- The Email name.
- The Launch date.
- The Status of the campaign.
- The email Type.
- How many individual emails were Sent.
- The total Opens (%).
- The total Clicks (%).
Hover your mouse over the Opens and Clicks to see the exact figures:
Note: The Status for most campaigns will be Launched, but campaigns that have been Tested are also shown, and on-event campaigns will have their status as In progress.
