This is the number of contacts in the segment or list selected as recipient source for this campaign.

For batch email campaigns, contacts who have unsubscribed or whose email address has been marked invalid according to your Bounce Settings have already been removed by this stage. They are listed in the email Scheduling page under Opted out and Invalid address.

There are a number of reasons why a contact can be removed from the launch list before the campaign is sent. The overall total of these contacts is given at the top.

• No email address – The database field email address is empty for these contacts.
• Wrong email address syntax – The email address is not correctly constructed, for example jon@doe.c.om, or jane@@doe.com.
• Account blocklist – These contacts, or their whole email domain, have been manually added to your account’s Internal Blocklist and cannot receive marketing emails from you.
• Transactional blocklist –  Transactional emails ignore opt-in automatically, but by default these emails are included in the account-wide blocklists. This blocklist is enabled with the the transactional opt-in feature, which allows transactional emails bypass account blocklists. The account transactional blocklist allows you to block contacts from any kind of emails, including transactional emails, even if transactional opt-in is enabled.  This feature can be activated for you by Emarsys Support. For information, click here.
• Emarsys global suppression list – Emarsys maintains a global blocklist of email addresses which pose a significant risk to your deliverability. These include known spam traps, notorious complainers, domains known for high complaint rates, role addresses which cannot be assigned to individual people (such as alert@, abuse@, ftp@) and contacts who have registered with an international Robinson List).
• Contact has previously complained – These contacts marked an email they received from you as spam. This action was reported to us via their ISP’s automated feedback loop and we must therefore treat them as having unsubscribed. You can also choose to exclude contacts who complained about other Emarsys clients on the Internal Blocklist page.
• Frequency cap – These contacts have received the maximum number of emails allowed for the time period in which the campaign was sent, based on your Frequency Cap settings.
• No content – This metric includes messages prevented from being sent when the contacts were not eligible to receive any of the content in the email, for example due to conditional text, section targeting being used. Another possible reason for messages not being sent can be personalization tokens where either the required filter was inserted or the "Field content is a requirement for sending" checkbox was checked.
  This also lists contacts who were excluded when a voucher pool runs out of codes and the option Do not send emails if voucher pool is empty has been selected.

• Missing or outdated data – Emails that were supposed to contain smart incentives (Incentive Recommendation) and/or Relational Data but were canceled because Smart Insight sales data was not available or up-to-date and/or Relational Data was not available.
• Duplicate email addresses – If the option Do not send to duplicate email addresses is selected for an email campaign, only one email will be sent to contacts who share the same email address. This one contact is selected at random; the others are listed here.
• No attachment - This is displayed for emails that are Triggered Email mail streams and have the option Send only with attachment enabled. It means that the attachment was missing or could not be attached.
• Contact opted out before launch: These contacts unsubscribed from an email campaign (opted out of marketing emails) before the email has been launched.
• Contact with invalid email address: The email address database field contains invalid data for these contacts.
• Contact could not be reached too many times: Personalization failed because of too many failed personalization attempts.
• Email not sent because of unknown reason: These emails could not be delivered because of various unforseen reasons.

This is the number of emails which were sent out from the Emarsys mail servers. This includes all the emails delivered as well as bounced.

The emails which could not be delivered are listed by their bounce type.

• Soft bounce – These emails could not be delivered because of temporary problems, such as:
  • The mail box of the recipient is full.
  • The denoted domain cannot be reached temporarily (network problems) or the host is unknown.
  • Mistyped email addresses.
  • Temporary server breakdowns.
• Hard bounce – These emails could not be delivered because the email address does not exist (or has been deleted).
• Block bounce – These emails could not be delivered because they were blocked by spam filters. Reasons for this could be:
  • Inappropriate content; emails that contain pornographic or other suspicious words in the text body, the subject line or the sender field are usually rejected.
  • The HTML format in the sent email differs significantly from the HTML standard.
  • The recipient activated a spam filter and has put the sender on its personal spam list.
  • The sender is blocklisted, which means that the contact has informed their Internet provider that they consider the email received to be spam.
  • The email was rejected by the recipient’s server firewall (especially company servers).

These emails were accepted by the recipients’ mail servers.

These are the standard email responses; you can find additional responses under Other activities below.

• Opened – We can confirm that these recipients have opened the email, as they downloaded images or other content, or clicked a link. This metric shows all opens, including Privacy Opens.
• Privacy Opens - This metric includes all opens generated by Apple’s Mail Privacy Protection (opened on an iOS or MacOs device).
• Opened on mobile – We can confirm that these recipients opened the email on a mobile device, as they downloaded images or other content, or clicked a link.
• Didn’t open – We cannot confirm that these recipients have opened the email, for one of the following reasons:
  • They have not yet opened the message.
  • Their email client is set to disable images.
  • Their email client cannot display images.
  • The email has been bounced but the bounce message has not yet been sent to Emarsys.
• Clicked – The number of clicks per 100 messages delivered. Total click through rate is determined by dividing the total number of clicks on a message by the number of emails delivered and multiplying by 100. Similarly, unique click through rate is determined by dividing the number of unique clicks (i.e. individual subscribers who have clicked) on a message by the number of emails delivered and multiplying by 100.
• Clicked on mobile – The number of recipients who clicked at least one link in this email using a mobile device.
• Total clicks – The total number of all clicks made by all recipients.
• Didn’t click – The number of recipients who have not been tracked for one of the following reasons:
  • They have not opened the email or clicked a trackable link.
  • There are no trackable links in the content they received.
  • Their emails were bounced.
• Click-to-Open rate (CTOR) – Click-to-Open Rate (CTOR) measures how many people clicked on a link; however, it only takes into account people who got as far as opening your email. It does not include everyone on your email list or all the emails that were delivered. In other words, this metric compares the number of people that opened the email to the number that actually clicked.

Contacts can choose to receive their emails in a particular format (using the Preferred Mail Format field), although the default setting is to send either text or HTML based on the receiving device.

There are a number of additional responses available, depending on the standard forms you have included in the email.

• Unsubscribed – The number of recipients who opted out of this email. Recipients who opted out using the List-unsubscribe feature are included as well. 

• List unsubscribed – The number of recipients who opted out using the email client’s List-unsubscribe feature.

• Complained – The number of recipients who marked this email as spam or junk in their email client. These contacts are automatically added to your Internal Blocklist.

When using the BCC feature with on event campaigns, all responses to the BCC email, including bounces, will be attributed to the contact who received the original campaign.

When using this feature with all other campaign types, the BCC email address is treated as a separate contact.