Triggered Email is the Emarsys solution for sending time-critical email messages via their own dedicated mail-sending architecture (PMTAs) to ensure that delivery is immediate and unaffected by any other activities on your account.

Since Triggered Email is designed for operational emails, it ignores the opt-in status of the contacts it sends to.

It is also the only Emarsys solution for sending email attachments.

Triggered Email consists of two parts: external events and mail streams.

• External events are identifiers that use the API to link an action (such as a purchase) to a mail stream, providing the data needed for the message and triggering the email.

• Mail streams are event-based emails that are personalized and sent when their associated event is triggered. These are differentiated from other event-based emails by having their own dedicated sender domain registered by Emarsys.

Triggered Email is optimized for speed and deliverability, so you should be using this product instead of event-based email campaigns if you need to send important, time-critical messages to your customers.

Since it ignores opt-in, Triggered email should only be used for operational emails such as double opt-in confirmation, password reset and transactional emails relating to purchases. You should not use this product to send marketing messages.

For a full list of use cases, click here.

• Triggered email dashboard.
• Copy and re-use existing email campaigns for Triggered Email mail streams.
• Create new mail streams.
• Personalize emails with contact and/or transactional data.
• Launch broadcast mail streams without referencing your Emarsys database.
• Add attachments.
• Trigger emails via the API.
• Trigger emails via an external integration.
• Use triggered email with the Automation Center.
• Stop emails without attachments from being sent (optional).
• Pause and edit live mail streams.
• Track deliverability and responses over time.

You can see the main differences between triggered emails and transactional emails below:

Triggered emails:

• Every on-event (triggered) emails. (Exception: External event campaigns automatically become triggered email campaigns.)
• Can be created on the Channels > Triggered Email screen.
• Directly triggered via API or Interactions programs by setting External event as recipient source in the Trigger sources.
• Use the triggered sender address that has been configured by Emarsys Support in your account.

Transactional emails:

• Transactional emails are a subset of triggered emails.
• Due to the significance of their content, contacts cannot unsubscribe from transactional emails.
• Transactional emails must be sent to contacts immediately.