Triggered Email is the product to use when you want to send personalized, time-critical emails. Examples include:

1. Triggered emails

• Specific dates (e.g. birthdays)
• Welcome
• Onboarding
• Reactivation
• Account details (e.g. settings)
• Personal events
• Real-time triggers
• Survey, etc.

2. Transactional emails

• E-receipt or invoice
• Purchase confirmation
• Order confirmation
• Shiping confirmation
• Legal update
• Password recovery, etc.

If the email does not have to be delivered within a few seconds, or the volume exceeds the benchmark figure for this product (requests are limited to 300 per minute), then you should be thinking of creating recurring batch campaigns to run every half-hour. 

Additionally, since Triggered Email ignores the opt-in status of contacts, you should not use it to send marketing campaigns as this increases the risk of sending unsolicited emails to contacts who have deliberately opted out of your newsletters.

You can use a triggered email as part of an Interactions program.

You can follow up the initial email with engagement or customer lifecycle campaigns, for example:

• A satisfaction survey following a purchase ('What can we do better?').
• An invitation to join a loyalty scheme after a number of purchase has been reached.

If you are using an Emarsys Integration with a third-party provider, you should use Triggered Email to send all your transactional emails for the integration.

Simply set up and activate the mail stream as described above, and then map the corresponding external events according to the instructions in the integration manual.

The Trend Reporting tab can give you valuable insights into how your customers respond to your operational messages, and help you to optimize and improve the customer experience.

For example:

• If customers send repeated reset password requests, your interface may be causing them confusion.
• If your response rates are low, you may want to rethink your subject line and preheader.