The Link title is an optionally defined attribute to give additional, advisory information about a linked web site. It helps clarify or further describe the purpose of a link that a recipient should know before clicking it.
Some email clients and web browsers display the link title as a tooltip when the recipient hovers over the link with a cursor. In a similar context audio reader agents can also read the link title information out loud.
Open the Link Editor to add a target URL with a link title.
In a HTML editor you can use the link title attribute as follows:
<a href="https://yourwebsite.com" title="My landing page">
When to use Link title
Apply the link title attribute in the following cases:
- To help contacts predict what will happen if they follow a link. Link title gives them a better idea of what they will find on the other end of the given link.
- To name the site where the link will lead the contact, if different from the current site. You can name the link with the anchor text, while the link title text provides information.
- To name the subsite where the link will lead to, if staying within the current site but moving to a different part of the site.
<a href="http://lifestylelabels.com/deals.html" title="Click now for the best seasonal offers">Deals</a>
When not to use link title
Do not add link titles to all links:
- Avoid duplicating the anchor text in a link title, if it cannot provide more information.
- Link title might just reduce usability, if it is obvious from the link anchor and its surrounding context where the link will lead.
- Important notifications, warnings, should be provided in the link text rather than in the link title attribute.
- Link title should only rarely go above 60 characters. Shorter link titles are better.