What is Deliverability Reporting?
The Deliverability Report is one of our Deliverability Tools that helps you to identify possible issues with your deliverability on ISP level. We do this by analyzing the response rates for the 10 most popular domains in your launch list and comparing these with the campaign average. We also look at your responses for other campaigns and use industry seedlists to provide a clear picture of why your messages have deliverability issues.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. Contact deletion may affect domain-level results in the Deliverability Reporting.
For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?
As a quick reminder, here is the onboarding video about Deliverability:
How does it work?
We compare data from two different sources to make sure we do not display false alerts.
- Our domain reporting service compares ISP-level open rates to the general campaign open rate. If the ISP open rate does not hit our data benchmark, it suggests that your emails most likely ended up in spam folders (low open rate compared to average campaign open rate) or you might be blocked by the specified ISP (no opens for a domain).
- For campaigns sent to more than 10k recipients, we run an additional check using the Inbox Monitor (also known as seedlist functionality) of our partner, Return Path. Based on the result of this query, we can also identify possible ISP-specific deliverability issues.
There are two limitations which may sometimes have an impact on Deliverability Reporting:
- In rare cases, Inbox Monitor might not have seed addresses for all your top 10 domains. In these cases, the table will contain No seedlist data available in the corresponding ISP rows.
- If you are using Send Time Optimization, this reporting is not available for all the parent campaigns; it is only available for each individual launch.
Return Path SSO integration
If you already have a Return Path account, you can directly log into the Return Path platform. After login, you will see the seedlist results of your Emarsys account.
To set up the integration between Emarsys and Return Path, please contact Emarsys Support.
Interpreting the report
Sections of the report
The report is broken down into four sections.
1. The header
The header part contains the basic information of the selected campaign. In order to understand the impact of the possible issues, you will find the volume and average open rate of the campaign here. We use these metrics as benchmarks when we identify ISP-related issues.
There is also a link here to our Deliverability Advisor tool, which provides highly targeted guidance on how to optimize your content for great deliverability. For more information, see Deliverability Advisor.
2. The table
This section is about the domain-based campaign deliverability performance.
3. The pie chart
The pie chart shows the distribution of the top 10 target domains for the selected campaign.
4. The bar charts
Click Show more details to display bar charts which provide details of the Opens, Clicks, Bounces and Unsubscribes for the top 10 domains, in percentage terms and with absolute numbers.