This tactic increases customer engagement with the loyalty program and motivates non-customers to purchase at your shop. By employing this tactic, you can let your members know about a referral program and reward them with Loyalty points or vouchers if they successfully refer a friend.
It supports the Revenue objective by contributing to the following strategies:
- Grow Contact Database
- Drive First Purchase
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Drive Second Purchase
Automation Center program
The basic program in the Advanced package looks like this.
The most advanced in the Advanced package is built in the following way.
Activating the Tactic
Prerequisites:
- Create a "Refer a friend" email campaign.
- Activate a Loyalty referral action at Add-ons
- Insert the personalization tokens of the Loyalty referral action (CTA, URL) into the email campaign.
- Personalization tokens (if used)
- SMS channel campaign (if used)
Steps:
- Create the combined segment for Loyalty member contacts with at least 1 purchase in past 90 days.
- Swap the email in the Tactic with your "Refer a friend" campaign.
- Create a segment for filtering contacts who opted in to receive SMS as well.
- Swap the SMS in the Tactic with your "Refer a friend" campaign if used.
As this program runs daily, be sure to keep a reasonable period of reentry into this program in the participation settings.
Tips & hints
As the first step of creating content for this Points about to expire Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations under the Loyalty tab.