Your account is configured with three external events by default. These are connected to events happening in your loyalty program. You can either use these to trigger an Automation program or a Triggered email.
You can find the external events under Management > External Events.
loyalty_tier_upgraded event is triggered at the moment a user has a tier upgrade. You can use it to create a triggered email that will be sent the moment the user has an upgrade. The event has three parameters you can use inside the email, by using the following ESL code:
- Tier ID >
- Tier name >
- Tier icon >
Check the Upgraded to higher tier tactic, to see this event in action.
loyalty_points_redeemed event is triggered at the moment users redeem their points, for example, for a voucher. The event has only one parameter which you can use inside the email:
- Points >
Loyalty member joined
This event is triggered the moment a user is signing for your loyalty program, either via Loyalty API or the Wallet. You could use it to trigger a “Welcome Tactic”. This trigger has no additional data that can be used via ESL in an email.
For this trigger to work, the user needs already to be in the Emarsys contact database and the field
loyaltyid needs to be filled in.
If you use the API to add a user to your loyalty program at the time when the user registers to your shop, do not use the
member_joined trigger, as the contact is not yet created in Emarsys database. Therefore, the trigger will not be able to start an automation program.