This lifecycle Tactic communicates safety measures, new opening hours and every other information related to store openings and closings.
This tactic supports the Revenue objective and affects the following strategies:
- Reduce Customer Churn
- Drive Purchase Frequency
- Drive Second Purchase
- Increase Existing Store Revenue
- Increase New Store Revenue
- Increase Retention
- Filter those contacts who purchased online or offline in the past 365 days.
- Send them an omni-channel message with latest information, updates on your store.
Automation Center programs
The basic, email-only program in the Advanced variant looks like this.
In the Email + Push programs you can create a Mobile in-app campaign and add it to the Mobile push campaign which is included in the Tactic.
The most advanced program in the Email+Web Channel+Digital Ads+SMS channel variant is built in the following way.
Activating the Tactic
- Select the "Store Updates" segment as an entry of the program.
- Set the Email campaign (if used).
- Set the Digital Ads audience (if used).
- Set the Web Channel campaign (if used).
- Set the Mobile SMS campaign (if used).
- Add the personalization tokens.
- Activate the Tactic.