As a rule, all emails sent via the Automation Center will respect the opt-in status of the recipient. However, an exception has been made for the following transactional entry points:
- External event
If you create a program that starts with one of these entry points, the first email in the program will be sent to all participating contacts regardless of their opt-in status (i.e. opt-in can be empty or FALSE).
This is to enable you to set up double opt-in programs, and critical transactional programs such as support requests, order and shipping confirmation, etc.
The Ignore opt-in feature does not work in Test mode. So, if you would like to test programs starting with the Form or External event transactional entry points, then you can send campaigns only to contacts whose opt-in status is
- These emails may not contain any marketing content that is not directly related to the transaction that triggered them.
- Only the first email in the path will ignore the opt-in. All others will behave as normal emails.