You can start your program with the Mobile event trigger in the following cases.
Live mobile reactions
Leverage your customers' micro-moments – they are actively using your mobile application, looking for information, making decisions. Target them with timely messages:
- show them relevant information,
- ask them to rate your app or
- offer them a trial period.
Deliver personalized in-app or push messages.
Combine the power of Interactions and In-app messages.
In-app messages feature is still in the Pilot phase. If you are interested in participating in the Pilot phase, please contact your Client Success Manager, we will be more than happy to welcome you in the Pilot phase.
Send personalized and relevant content after an activity
A subscriber has just finished a workout and unfortunately, got injured. Based on their workout history, their sessions are focused on long-distance running. You can send a push message to this customer with a blog post on how to optimize their long-distance running training.
A subscriber opened your application but did not finish any workout in the last two weeks. Subscribers whose activity has been decreasing are more likely to churn. You can avoid that by encouraging and motivating them with timely messages based on their behavior.
Trial periods are tremendously important in your subscribers’ lifecycle that is when the application needs to shine, that is your time to target the users with timely, enthusiastic and encouraging messages. Build a journey in Interactions, and send different content types based on the number of activities the user has performed.
Abandoned cancellation page
Sometimes your users think about cancelling their subscription; they visited the page, then left the site. The intent is there; it is your time to act!
You can prevent cancellation with timely messages emphasizing the value you offer to your subscribers.
Keep your contacts interested in your products, don't let them go.