Leverage your customers' micro-moments – they are actively using your mobile application, looking for information, making decisions. Target them with timely messages:

• show them relevant information,
• ask them to rate your app or
• offer them a trial period.

Deliver personalized in-app or push messages.

Combine the power of Interactions and In-app messages.

A subscriber has just finished a workout and unfortunately, got injured. Based on their workout history, their sessions are focused on long-distance running. You can send a push message to this customer with a blog post on how to optimize their long-distance running training.

A subscriber opened your application but did not finish any workout in the last two weeks. Subscribers whose activity has been decreasing are more likely to churn. You can avoid that by encouraging and motivating them with timely messages based on their behavior.

Trial periods are tremendously important in your subscribers’ lifecycle  that is when the application needs to shine, that is your time to target the users with timely, enthusiastic and encouraging messages. Build a journey in Interactions, and send different content types based on the number of activities the user has performed.

Sometimes your users think about cancelling their subscription; they visited the page, then left the site. The intent is there; it is your time to act!

You can prevent cancellation with timely messages emphasizing the value you offer to your subscribers.

Keep your contacts interested in your products, don't let them go.

Are there functionalities in your mobile application only available for premium subscribers? Visitors often run into these pages, but they decide not to subscribe – you know whom you would like to target with messages that emphasize the value of those functionalities can offer them. You can convert these subscribers by using Interactions.