All our new features and products are carefully tested before we move them to pilot stage.
We then choose selected customers to activate the features in their accounts, and collect their feedback before releasing the feature globally.
We typically approach customers who are an ideal fit for the new functionality, but if you are interested in learning more about the open pilots, you can register your interest by submitting the form below.
Current pilot projects
New pilot product:
In-app messaging allows to display messages to your users while they are logged in to your mobile app. Enhance the user experience with content that maintains the look and feel of your app. React to user behavior inside the app with contextual messages, driving your users to particular places in the app - providing information, giving out rewards or promoting purchases.
AC segment - program participation
Limit contacts who can pass through an Automation Center program based on whether or not they have received an email or push message from other automated programs in the past. This is possible with a new type of program participation segment, where you can define the lookback period and the list of checked programs.
For more information on the Program Participation Segment, turn to your Client Success Manager.
A direct channel to Emarsys Support inside the Platform.
Contextual online help
Access relevant help articles directly, based on where you are in the Platform.
Use your own business-specific data for personalization in Emarsys via the API.
Flexible product catalog onboarding
Integrate your product data file with Emarsys, without worrying about differences in the file format.
For more information on the Flexible product catalog onboarding pilot feature, please turn to your Client Success Manager.
Multi-language email campaigns
Handle all the language versions of your email in one campaign, resulting in simplified automated programs and a more unified reporting.
A unified approach to using personalization tokens on all channels.
Real Time Interactions & Product Tactics
React to your consumers' behavior immediately and have contextually relevant conversations with them. Make your platform a central part of your consumers' working lives with continuous feedback and variable rewards.
With the Product Tactics, you can send price drop and back in stock campaigns - define the interested audience based on their browsing behaviour or abandoned carts, add relevant price tiers, exclude contact who already purchased the affected product.
SMS link tracking
Track your links in text messages, with shortened URLs which save many characters for the message.
Strategic Dashboard for Retail
The Strategic Dashboard shows key metrics and marketing strategies tailored for eCommerce and retail customers. You can evaluate your business easily and take actions to improve results by enabling Tactics for specific objectives and strategies.
Web behavior segmentation
Web Behavior Segmentation lets you react to consumer behavior on your website. Define crucial touchpoints in your sales funnel, send custom events as they happen, and create historical segments that are available in the Automation Center and in the channels.
For a more long-term view of the future of the Emarsys Platform, see:
Pilot sign-up form
If you are interested in participating in one of the above pilot projects, please select the feature from the list below and submit the form.
Please note that if we do not feel that you are a proper fit for the project at this stage, we will not always get back to you to confirm this.