Your product package

As an Emarsys customer, you have bought in to one of 3 product packages:

Each package builds on the one below it and adds a new layer of technology.

Contents

Package contents

	Essential	Advanced	Max AI
	The basic digital marketing package:	Everything included in Essential, plus:	Everything included in Advanced, plus:
Reporting & Analytics	Strategic Dashboard Campaign analytics Web engagement analytics	Customer lifecycle analysis Revenue impact reports Product affinity reports Analytics for product recommendations	Open Data (custom exports)
Marketing Automation	Customer journey canvas Triggered campaigns Program A/B testing Automated Tactics Omnichannel execution	Real-time and historical custom event filtering rules Real-time contextual decisions	Decisions by channel affinity
Cross-channel personalization	Conditional content based on contact data and segments Drag & drop WYSIWYG campaign editor Editable templates Template scripting language A/B testing	Conditional content from product and sales data Cross-channel product recommendations (AI) Real-time content based on real-time conditions	Incentive Recommendation
Customer data platform	Website data collection script Magento & Shopify integrations 360° unified customer profile Segmentation: demographic, behavioral and geolocation Cross-channel identity resolution	Segmentation: based on product and sales data, product affinity (AI) Data health dashboards	Self-learning prediction algorithms (AI) Segmentation by engagement score (AI), channel affinity (AI), unsubscribe probability score (AI), purchase probability score (AI)

Add-on	Description	Essential	Advanced	Max AI
Email	Reach your customers at the right time on their primary communication channel.	Included	Included	Included
Web	Transform your website into a personalized communication channel.	Available	Available	Available
Mobile apps	Engage your app customers throughout their lifecycle with personalized, relevant messaging.	Available	Available	Available
SMS	Quickly engage and retain any client with effective and relevant SMS campaigns.	Available	Available	Available
Ads	Integrate smart, data-driven ads into your marketing strategy.	Available	Available	Available

Add-on	Description	Essential	Advanced	Max AI
Sub-accounts	Manage who views and accesses your marketing data by market, team, or even brand with subaccounts.	Available	Available	Available
Open Data	Export your marketing data into your data warehouse and make it available to 3rd-arty analytics tools.	Available	Available	Included
Relational Data	Integrate your business-specific data with the Emarsys Platform to extend personalization and segmentation capabilities.	Available	Available	Available
Open Time Content	Add relevance to your emails with dynamic content populated in real time based on the place and time of open.	Available	Available	Available