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  • Getting Started
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In this section:

  • Preparing for the Project Initiation call
  • Your product package
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Expand all

Your product package

Updated: September 23, 2019 10:14
360025099013
Your product package

As an Emarsys customer, you have bought in to one of 3 product packages:

  • Essential
  • Advanced
  • Max AI

Each package builds on the one below it and adds a new layer of technology.

Contents

  • Package contents
  • Channel add-ons
  • Platform add-ons

Package contents


Essential
Advanced
Max AI

The basic digital marketing package:
Everything included in Essential, plus:
Everything included in Advanced, plus:
Reporting & Analytics
  • Strategic Dashboard
  • Campaign analytics
  • Web engagement analytics
  • Customer lifecycle analysis
  • Revenue impact reports
  • Product affinity reports
  • Analytics for product recommendations
  • Open Data (custom exports)
Marketing Automation
  • Customer journey canvas
  • Triggered campaigns
  • Program A/B testing
  • Automated Tactics
  • Omnichannel execution
  • Real-time and historical custom event filtering rules
  • Real-time contextual decisions
  • Decisions by channel affinity
Cross-channel personalization
  • Conditional content based on contact data and segments
  • Drag & drop WYSIWYG campaign editor
  • Editable templates
  • Template scripting language
  • A/B testing
  • Conditional content from product and sales data
  • Cross-channel product recommendations (AI)
  • Real-time content based on real-time conditions
  • Incentive Recommendation
Customer data platform
  • Website data collection script
  • Magento & Shopify integrations
  • 360° unified customer profile
  • Segmentation: demographic, behavioral and geolocation
  • Cross-channel identity resolution
  • Segmentation: based on product and sales data, product affinity (AI)
  • Data health dashboards

  • Self-learning prediction algorithms (AI)
  • Segmentation by engagement score (AI), channel affinity (AI), unsubscribe probability score (AI),  purchase probability score (AI)

Channel add-ons

Add-on Description Essential Advanced Max AI
Email Reach your customers at the right time on their primary communication channel.
Included Included Included
Web Transform your website into a personalized communication channel.
Available Available
Available
Mobile apps Engage your app customers throughout their lifecycle with personalized, relevant messaging.
Available
Available
Available
SMS Quickly engage and retain any client with effective and relevant SMS campaigns.
Available
Available
Available
Ads Integrate smart, data-driven ads into your marketing strategy.
Available
Available
Available

Platform add-ons

Add-on Description Essential Advanced Max AI
Sub-accounts Manage who views and accesses your marketing data by market, team, or even brand with subaccounts.
Available
Available
Available
Open Data Export your marketing data into your data warehouse and make it available to 3rd-arty analytics tools.
Available Available
Included
Relational Data Integrate your business-specific data with the Emarsys Platform to extend personalization and segmentation capabilities.
Available
Available
Available
Open Time Content Add relevance to your emails with dynamic content populated in real time based on the place and time of open.
Available
Available
Available
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