As an Emarsys customer, you have bought in to one of 3 product packages:
- Essential
- Advanced
- Max AI
Each package builds on the one below it and adds a new layer of technology.
Contents
Package contents
Essential |
Advanced |
Max AI |
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The basic digital marketing package: |
Everything included in Essential, plus: |
Everything included in Advanced, plus: |
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Reporting & Analytics |
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Marketing Automation |
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Cross-channel personalization |
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Customer data platform |
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Channel add-ons
Add-on | Description | Essential | Advanced | Max AI |
---|---|---|---|---|
Reach your customers at the right time on their primary communication channel. |
Included | Included | Included | |
Web | Transform your website into a personalized communication channel. |
Available | Available |
Available |
Mobile apps | Engage your app customers throughout their lifecycle with personalized, relevant messaging. |
Available |
Available |
Available |
SMS | Quickly engage and retain any client with effective and relevant SMS campaigns. |
Available |
Available |
Available |
Ads | Integrate smart, data-driven ads into your marketing strategy. |
Available |
Available |
Available |
Platform add-ons
Add-on | Description | Essential | Advanced | Max AI |
---|---|---|---|---|
Sub-accounts | Manage who views and accesses your marketing data by market, team, or even brand with subaccounts. |
Available |
Available |
Available |
Open Data | Export your marketing data into your data warehouse and make it available to 3rd-arty analytics tools. |
Available | Available |
Included |
Relational Data | Integrate your business-specific data with the Emarsys Platform to extend personalization and segmentation capabilities. |
Available |
Available |
Available |
Open Time Content | Add relevance to your emails with dynamic content populated in real time based on the place and time of open. |
Available |
Available |
Available |