Identify the first-time buyers who are likely to purchase more frequently, and target them directly.
This lifecycle Tactic uses AI Buyer lifecycle predictions to accurately target first time buyers with personalized email with incentives as well as web banners at the predicted time of the purchase, to make them convert.
It supports the Revenue objective and contributes to the Convert first-time buyers to repeat strategy.
The Tactic aims for first time buyers to repeat and uses an email campaign with reminder, including product recommendations and incentives based on predicted lifetime value.
Automation Center program
The program looks like this.
The program starts with a Recurring filter node that runs every day and uses the Predictive lifecycle segment for buyers AI segment template, with the conditions set to return all customers who have made exactly one purchase and are likely to convert in the next 30 days.
- After the initial email has been sent to the members of the segment, he program waits three days and then uses a combined segment to exclude all contacts who are likely to churn, who are likely to remain inactive OR their last purchase was within the last 3 days. This is done using a combined segment with the OR operator.
- When only the potential buyers are left in the segment, a reminder email is sent to them.
- The program then waits for 27 days, since our AI segments use 30 days' of data.