Identify leads who are likely to convert and drive their first purchase with a targeted incentive.
This Acquisition and Conversion Tactic uses Use AI Lead lifecycle predictions to accurately target Leads who are likely to convert with personalized email with incentives as well as web banners at the predicted time of the purchase.
It supports the Revenue objective and contributes to the Lead to first-time buyer strategy.
The Tactic aims for first time buyers and uses an email campaign with reminder, including product recommendations and incentives based on predicted lifetime value.
Automation Center program
The program looks like this.
The program starts with a Recurring filter node that runs every day and uses the Predictive lifecycle segment for leads - Likely to convert AI segment template, with the conditions set to return all customers who are likely to convert in the next 30 days.
- After the initial email has been sent to the members of the segment, he program waits three days and then uses a combined segment to exclude all contacts who are likely to go cold, who are likely to remain inactive OR their last purchase was within the last 3 days. This is done using a combined segment with the OR operator.
- When only the potential buyers are left in the segment, a reminder email is sent to them.
- The program then waits for 27 days, since our AI segments use 30 days' of data.