Recognize and reward the anniversary of registration to drive revenue and reward loyalty.
This lifecycle Tactic is enhanced with an additional content block for personalized recommendations for the individual customer and an offer for leads, defecting and inactive customers.
It supports the following objectives and affects the strategies below:
Revenue:
- Reduce customer churn
- Increase average order value
- Increase active customer revenue
Active Customers:
- Drive second purchase
Automation Center program
The basic, email-only program in the Advanced package looks like this.
The most advanced program in the Max AI package is built the following way.
The Max AI elements
1. The first Filter switch node filters your contacts as follows:
- Contacts who are likely to engage on the web will continue their journey on the Include path.
- Contacts who are less likely to engage on the web will continue their journey on the Exclude path.
2. On the Exclude path, the second Filter switch node filters your contacts as follows:
- Contacts who are likely to engage with your email campaigns will continue their journey on the Include path. As a result, they will receive your email campaign.
- Contacts who are less likely to engage with your email campaigns will continue their journey on the Exclude path. As a result, they will be added to your CRM Ads campaign.
Activating the Tactic
Prerequisites:
- Email campaign
- Personalization tokens
- Web channel campaign (if used)
- CRM Ads campaign (if used)
Steps:
- Swap the email in the Tactic with your campaign.
- Add the personalization tokens.
- Select your Web Channel campaign (if used).
- Select your CRM Ads audience (if used).
- Activate the Tactic.