Follow up on a purchase with cross-promotion of products in the same category, to increase cart value and customer lifetime value.
This lifecycle Tactic is enhanced with an additional content block for personalized category-level recommendations for the individual customer and an offer for leads, defecting and inactive customers.
It supports the Revenue objective and affects the following strategies:
- Drive purchase frequency
- Increase active customer revenue
- Increase units per transaction
- Increase retention
- Drive second purchase
- Increase average order value
Automation Center program
The basic version of the program looks like this.
Here is the most advanced version.
The Max AI elements
1. The first Filter switch node splits your contacts into two groups:
- Contacts who are likely to engage on the web will continue their journey on the Include path.
- Contacts who are less likely to engage on the web will continue their journey on the Exclude path.
2. On the Exclude path, the first Filter switch node divides your contacts into the following two groups:
- Contacts who are likely to engage with your email campaigns will continue their journey on the Include path. As a result, they will receive your email campaign.
- Contacts who are less likely to engage with your email campaigns will continue their journey on the Exclude path. As a result, they will be added to your Digital Ads campaign.
Activating the Tactic
Prerequisites:
- Email campaign
- Personalization tokens
- Web channel campaign (if used)
- Digital Ads campaign (if used)
Steps:
- Swap the email in the Tactic with your campaign.
- Add the personalization tokens.
- Select your Web Channel campaign (if used).
- Select your Digital Ads audience (if used).
- Activate the Tactic.