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  • Automation
  • Tactics
  • 0 Automation Tactics

In this section:

  • Tactics - Overview
  • Tactics - End-user guide
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Post-purchase cross-sell

Updated: October 11, 2019 00:00
360026532953
Post-purchase cross-sell

Encourage purchasing customers to increase their spending by promoting items commonly bought by other customers who made the same purchase.

Packages: x Essential      Advanced      Max AI.
Location: Tactics are found under the Campaigns menu > Tactics.

Contents

  • Tactic details
    • Overview
    • Basic workflow
    • Automation Center program

Tactic details

Overview

This lifecycle Tactic is enhanced with an additional content block for personalized recommendations for the individual customer and an offer for leads, defecting and inactive customers.

It supports the Revenue objective and affects the following strategies:

  • First-time buyers to repeat
  • Retain active customers
  • Upsell/cross-sell
  • Increase average order value

Basic workflow

This tactic looks for first-time buyers and then uses a personalized product recommendation of most commonly bought items relating to specific products.

Automation Center program

The program looks like this.

  • Entry node
    The program starts with a Recurring filter node that runs every day and uses a Smart Insight Customer lifecycle stage segment that returns all first-time buyers and sends an email with product recommendations of related products and a personalized voucher code (e.g. 10% off).
  • Email path
    The program then waits four days after the initial email before filtering again to see if a purchase has been made in this period. If TRUE, the contact exits the program. If FALSE, a reminder email is sent.

 

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