Overview:: Emarsys Loyalty - Overview – Emarsys

Emarsys Loyalty is a paid add-on available for: Essential Advanced Max AI

Activating Emarsys Loyalty Add-on requires Smart Insight.
Please note that when a contact is deleted, all of the data related to that contact is also deleted, including all points and rewards. This data is not restored even if the contact is registered or imported into Emarsys again with the same identifier (e.g. email address).

If you are interested in learning more about Emarsys Loyalty, please enter your details to request a demonstration.

With the Emarsys Loyalty add-on, you can create a loyalty program which allows you to award points to your customers based on their behavior on your website. Then, you can control how and when they can redeem them. Collecting points for rewards motivates your customers to make further purchases in your store.

Have a look at a brief and portable summary of this Add-on along with some relevant customer testimonies.

Product documentation

Getting started

Loyalty actions

Tactics

API documentation

Emarsys Loyalty API

What is Emarsys Loyalty?

Emarsys Loyalty is a Platform Add-on. It creates the most personalized loyalty experience. It is designed especially for Emarsys customers, being one of the fastest solutions to onboard, and the easiest one to operate. It ensures maximum lifetime value and higher ROI.

Emarsys Loyalty treats each one of your customers individually, tracking their behavior, context and purchases to offer them an exclusive experience and create genuine connections. The add-on can be managed by you, the marketer, without assistance from your IT team.

As a quick reminder, here is the onboarding video about the Emarsys Loyalty Add-on:

Read a brief and portable summary on how Loyalty and Lifecycle Analytics make a great pair.

How does it work?

Emarsys Loyalty has three main elements:

1. Your Emarsys Loyalty account

The intuitive interface in your Emarsys account allows you to set up and manage your loyalty program, including tiers, actions, rewards, a dashboard, and more.

You can track the efficiency and the status of your Loyalty program, in addition to your active campaigns, in the dashboard. The dashboard includes graphs on changes in Customer Lifetime Value, number of purchases and generated revenue.

By checking the your individual actions, you can see their the number of Loyalty actions displayed to your contacts and the proportion of successfully completed actions.

Also, this is a good place to review the issues with your Loyalty actions, such as, low redemption rates, voucher pools running low.

Tiers are the levels within your loyalty program used to rate and group your customers.

They can move between tiers to earn benefits by completing defined actions and purchasing during promotions, collecting points in return.

Actions can be various activities specified by you, ranging from purchases to engaging with your website.

Actions are rewarded by points to quantify how committed your customers are to your brand. Points, in turn, can be converted to Rewards, which may include vouchers for discounts or special services provided by you.

The Loyalty Support and Member Profiles give a brief overview of the status of individual members including tier membership, points and activity, but their main purpose is to provide support capabilities. In this menu, you can add and remove points to and from members and change their tier. This can be used for testing or troubleshooting purposes.

Additionally, you can migrate member between your plans. Note that you can only migrate their points, status but not their activity history.

The Loyalty Support menu is identical to Member Profiles. During the implementation phase, you can ask you Implementation Consultant to enable it for certain users with support agent role. These users will only see the Loyalty Support menu.

2. The Loyalty Wallet

We provide a simple, pre-built Loyalty Portal for mobile and desktop e-commerce websites, which requires minimal IT skills to set up. The Loyalty Wallet appears as a sidebar widget on your website when your Loyalty members are logged in. Your customers can see their balance, activity, and earn and redeem points for gifts and other rewards. The Loyalty Wallet is customizable via the Emarsys Loyalty account. For more information, see our Developer documentation.

Alternatively, you can use our Loyalty API to create your own Loyalty portal and website integration from scratch.

3. Loyalty API / JavaScript commands

There are three scenarios to choose from when it comes to the technical implementation:

JavaScript commands

We provide a set of JavaScript commands that you need to install on your website. Using these, you can securely identify and authenticate the user on your website and control the Loyalty Wallet.

This option is the best if you want to use the Wallet with only basic customization capabilities, and requires only a website admin to install the commands.

Loyalty API

We also provide an API for full integration of the Loyalty portal into your website.

This option is suitable if you want to fully customize the Wallet, for example, by unifying user and loyalty profiles. This requires that you have the requisite technical resources at hand.

Both

You can use the JavaScript commands to set up the Loyalty portal and Wallet, but you can use API calls for specific purposes, for example, to sign up new registrations automatically on the registration form.

Why should I be using Emarsys Loyalty?

The number one goal for every business is to increase customer lifetime value. The best way to get there is by growing the number of loyal customers - ideally without sacrificing margins. Loyal customers are your most valuable asset: their love for your brand makes them spend more with you, resulting in brand advocates who want to tell the world about you and help you grow your customer base.

Classic loyalty solutions are standalone products, meaning that they are disconnected from your marketing platform. You might also lose the ability to act upon ongoing marketing activities in real-time, and the chance to engage with your customers in the most relevant way.

True 1-to-1 personalization

Emarsys Loyalty treats each of your customers individually, tracking their behavior, context, and purchases to offer them an exclusive experience, and to create genuine connections. As a part of the Customer Data Platform, the solution improves the marketing experience and boosts each marketing tactic with an added layer of personalization.

Full CRM visibility

Having full CRM data visibility enables Emarsys Loyalty to deliver specific actions to drive non-members to join the club, and pre-distribute customers into tiers based on spend from the beginning of implementing Emarsys Loyalty.

You can also collect more data on customers by rewarding them for completing their personal profile (e.g. adding their gender, address, favorite color, etc.).

Seamless customer experience

As this solution was designed especially for Emarsys customers, its preset admin module provides one of the fastest solutions to onboard, and the easiest to operate. Emarsys Loyalty offers a fully integrated Loyalty Wallet, enabling easy omnichannel communication and an unlimited number of actions to communicate to customers. Our smart blocks and personalization tokens auto-populate based on the customer and can be easily dragged and dropped into all of your communication channels.

External Loyalty Events (actions) can be included in Automation Center programs to combine them with other platform capabilities, such as automated campaigns or segmentation.

Various reward types

Drive loyalty without sacrificing margins: Instead of rewarding customers with vouchers only, with Emarsys Loyalty, you can offer exclusive experiences. Show your appreciation by rewarding your customers with exclusive offers, tier upgrades, and premium status.

FAQ

Is it possible to reward customers for social networking activity?

No, as it is legally forbidden to offer rewards for activity on social networks, especially on Facebook. For more information, see Facebook's developer documentation.

While we do not have direct integration with social networks, connections can be set up by using the API and external events, as long as you follow Facebook's legal guideline which is your sole responsibility.