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    1. Emarsys
    2. Emarsys Loyalty
    3. Emarsys Loyalty

    Emarsys Loyalty - Overview
    Updated

    Emarsys Loyalty is a loyalty program which allows you to assign points to your customers based on their behavior on your website, and then control how and when they can redeem them.

    In this article

    Product documentation

    API documentation

    What is Emarsys Loyalty?

    Emarsys Loyalty is a Platform Add-on. It creates the most personalized loyalty experience. It’s designed especially for Emarsys customers and provides one of the fastest solutions to onboard, and easiest to operate. It ensures maximum lifetime value and higher ROI.

    Emarsys Loyalty treats each customer individually, tracking their behavior, context and purchases to present an exclusive experience, and creating genuine connections. And can be managed by you, the marketer, without assistance from IT.

    How does it work?

    Emarsys Loyalty has three main elements.

    1. Your Emarsys Loyalty account

    An intuitive interface in your Emarsys account allows you to set up and manage your loyalty program, including tiers, actions, rewards, a dashboard, and more.

    2. The Loyalty Wallet

    We provide a simple pre-built Loyalty Portal for mobile and desktop e-commerce websites which requires minimal IT skills to set up. The Loyalty Wallet is customizable via the Emarsys Loyalty account and appears as a sidebar widget on your website, where customers can view their balance, activity, and earn and redeem points for gifts and other rewards. For more information, see Installing the Loyalty Wallet.

    Alternatively, you can use our Loyalty API to create your own loyalty portal and website integration from scratch (see below).

    3. Loyalty API / JavaScript commands

    There are three scenarios to choose from when it comes to the technical implementation

    • JavaScript commands
      We provide a set of JavaScript commands which you need to install on your website. These enable the website to establish a secure authentication and identification of the user on the website, and control the Loyalty Wallet.
      This option is suitable if you are happy to use the Wallet with only basic customization capabilities, and requires only a website admin to install the commands.
    • Loyalty API
      We also provide an API for full integration of the loyalty portal into your website.
      This option is suitable if you want to customize the Wallet fully unify user and loyalty profiles, for example, and requires that you have the requisite technical resources at hand.
    • Both
      You can use the JS commands to set up the loyalty portal and Wallet, but use API calls for specific purposes, for example to sign up new registrations automatically on the registration form. 

    Read more about the Loyalty API here.

    Why should I be using Emarsys Loyalty ?

    The number one goal for every business is to increase customer lifetime value. The best way to get there is by growing the number of loyal customers - ideally without sacrificing margins. Loyal customers are your most valuable asset: their love of the brand makes them spend more with you, resulting in brand advocates who want to tell the world about you and help you grow your customer base.

    Classic loyalty solutions are standalone products, meaning that they’re disconnected from your marketing platform. You might also lose the ability to act upon ongoing marketing activities in real-time, and the chance to engage with your customers in the most relevant way.

    True 1-to-1 personalization

    Emarsys Loyalty treats each customer individually, tracking their behavior, context, and purchases to present an exclusive experience, and creating genuine connections. As a part of the Customer Data Platform, the solution takes part in the marketing experience and boosts each marketing tactic with an added layer of personalization.

    Full CRM visibility

    Having full CRM data visibility enables Emarsys Loyalty to deliver specific actions to drive non-members to join the club, and pre-distribute customers into tiers based on spend from the beginning of implementing Emarsys Loyalty.

    You can also collect more data on customers by rewarding them for completing their personal profile (e.g. adding their gender, address, favorite color, etc.). 

    Seamless customer experience

    As this solution was designed especially for Emarsys customers, its preset admin module provides one of the fastest solutions to onboard, and easiest to operate. Emarsys Loyalty provides a fully integrated Loyalty wallet, enabling easy omnichannel communication and an unlimited number of actions to communicate to customers. Our smart blocks and personalization tokens auto-populate based on the customer and can be easily dragged and dropped into all of your communication channels.

    Loyalty & Tactics

    Made for both your Loyalty members and non-members, all of the Emarsys turnkey tactics are already integrated with Loyalty to maximize customer lifetime value and membership growth, in a personal and context-aware manner.

    Varying reward types

    Drive loyalty without sacrificing margins: Instead of only rewarding customers with vouchers, you can offer exclusive experiences. Show your appreciation with exclusive offers, tier upgrades, and premium status.