Activating Emarsys Loyalty Add-on requires Smart Insight.
With the Emarsys Loyalty add-on, you can create a loyalty program which allows you to award points to your customers based on their behavior on your website. Then, you can control how and when they can redeem them. Collecting points for rewards motivates your customers to make further purchases in your store.
- Before you start with Loyalty
- The financial considerations of starting a Loyalty plan
- Tiers & Fixed benefits
- Loyalty Actions
- Reward and voucher pools
- Installing the Loyalty Wallet
What is Emarsys Loyalty?
Emarsys Loyalty is a Platform Add-on. It creates the most personalized loyalty experience. It is designed especially for Emarsys customers, being one of the fastest solutions to onboard, and the easiest one to operate. It ensures maximum lifetime value and higher ROI.
Emarsys Loyalty treats each one of your customers individually, tracking their behavior, context and purchases to offer them an exclusive experience and create genuine connections. The add-on can be managed by you, the marketer, without assistance from your IT team.
As a quick reminder, here is the onboarding video about the Emarsys Loyalty Add-on:
How does it work?
Emarsys Loyalty has three main elements:
1. Your Emarsys Loyalty account
The intuitive interface in your Emarsys account allows you to set up and manage your loyalty program, including tiers, actions, rewards, a dashboard, and more.
Tiers are the levels within your loyalty program used to rate and group your customers.
Actions can be various activities specified by you, ranging from purchases to engaging with your website.
Actions are rewarded by points to quantify how committed your customers are to your brand. Points, in turn, can be converted to Rewards, which may include vouchers for discounts or special services provided by you.
You can track the efficiency and the status of your Loyalty program in the dashboard.
2. The Loyalty Wallet
We provide a simple, pre-built Loyalty Portal for mobile and desktop e-commerce websites, which requires minimal IT skills to set up. The Loyalty Wallet appears as a sidebar widget on your website when your Loyalty members are logged in. Your customers can see their balance, activity, and earn and redeem points for gifts and other rewards. The Loyalty Wallet is customizable via the Emarsys Loyalty account. For more information, see Installing the Loyalty Wallet.
Alternatively, you can use our Loyalty API to create your own Loyalty portal and website integration from scratch.
There are three scenarios to choose from when it comes to the technical implementation:
This option is the best if you want to use the Wallet with only basic customization capabilities, and requires only a website admin to install the commands.
We also provide an API for full integration of the Loyalty portal into your website.
This option is suitable if you want to fully customize the Wallet, for example, by unifying user and loyalty profiles. This requires that you have the requisite technical resources at hand.
Why should I be using Emarsys Loyalty?
The number one goal for every business is to increase customer lifetime value. The best way to get there is by growing the number of loyal customers - ideally without sacrificing margins. Loyal customers are your most valuable asset: their love for your brand makes them spend more with you, resulting in brand advocates who want to tell the world about you and help you grow your customer base.
Classic loyalty solutions are standalone products, meaning that they are disconnected from your marketing platform. You might also lose the ability to act upon ongoing marketing activities in real-time, and the chance to engage with your customers in the most relevant way.
True 1-to-1 personalization
Emarsys Loyalty treats each of your customers individually, tracking their behavior, context, and purchases to offer them an exclusive experience, and to create genuine connections. As a part of the Customer Data Platform, the solution improves the marketing experience and boosts each marketing tactic with an added layer of personalization.
Full CRM visibility
Having full CRM data visibility enables Emarsys Loyalty to deliver specific actions to drive non-members to join the club, and pre-distribute customers into tiers based on spend from the beginning of implementing Emarsys Loyalty.
You can also collect more data on customers by rewarding them for completing their personal profile (e.g. adding their gender, address, favorite color, etc.).
Seamless customer experience
As this solution was designed especially for Emarsys customers, its preset admin module provides one of the fastest solutions to onboard, and the easiest to operate. Emarsys Loyalty offers a fully integrated Loyalty Wallet, enabling easy omnichannel communication and an unlimited number of actions to communicate to customers. Our smart blocks and personalization tokens auto-populate based on the customer and can be easily dragged and dropped into all of your communication channels.
External Loyalty Events (actions) can be included in Automation Center programs to combine them with other platform capabilities, such as automated campaigns or segmentation.
Various reward types
Drive loyalty without sacrificing margins: Instead of rewarding customers with vouchers only, with Emarsys Loyalty, you can offer exclusive experiences. Show your appreciation by rewarding your customers with exclusive offers, tier upgrades, and premium status.
Is it possible to reward customers for social networking activity?
No, as it is legally forbidden to offer rewards for activity on social networks, especially on Facebook. For more information, see Facebook's developer documentation.
While we do not have direct integration with social networks, workarounds which are based on API and external events can be found, as long as it is your sole responsibility.
Loyalty & Tactics
Made for both your Loyalty members and non-members, all of the Emarsys turnkey tactics are already integrated with Loyalty to maximize customer lifetime value and membership growth, in a personal and context-aware manner.
The immediate benefit you can get only with Loyalty:
- Reduce the dependency on discounts for driving a purchase
- Add urgency to tactics by introducing a time limit to take an action and get the reward
- Increase the number of Loyalty members and drive them to make immediate purchases
Predefined actions in Loyalty allow you to incorporate a loyalty program into your tactics as quickly as possible. For each tactic that can be leveraged with a loyalty program, a dedicated action has been predefined with the recommended content and rules to incentivize Loyalty members and non-members.
To activate an action, you will only need to define the rewards customers will earn when completing it. All tactic actions can be edited and duplicated.
Take a look at the following specialized tactics: