This article provides information for creating your Ribbon Web Channel campaign. The Ribbon campaign displays a narrow ribbon, only minimally affecting your visitors’ browsing experience, which is a less intrusive campaign type. The ribbon is displayed at the top or bottom of the page or follows the user's scrolling. You can create a ribbon campaign, for example to:
- Remind your visitors about an ongoing offer.
- Share a personal voucher code that is about to expire.
- Display a general cookie notification.
This feature must be enabled for you by Emarsys Support, and requires steps 1 and 2 of the Web Extend Data Collection Scripts to be implemented.
Further reading
Selecting a template
To create a new Ribbon campaign using Web Channel templates, you need to perform the following:
Choose a pre-created, designed campaign. For details, see Selecting your campaign template.
Ensure you set the following:
- Ribbon Web Channel campaign you can select opt-in repermissioning or unintrusive messaging campaign strategies.
- Set the format of your campaign as Ribbon.
- Select your editor type according to your needs.
Optionally, you can select a blank campaign.
You can edit or copy an existing campaign listed under the Campaigns tab, if you don't want to create a new one. You cannot edit a campaign, if the status is Running or Publishing or Active and awaiting publishing.
Creating a Ribbon campaign
Once you have selected your campaign template, or started to edit an existing one, the creation wizard opens.
Campaign settings
- Define the general settings. For details, see Campaign Settings page.
- Optionally, you can define filters in the Browsing session filters menu of the Campaign Settings.
- Click Save and Continue to proceed to the Placement page.
Placement
- Define how and where your campaign is displayed on your website. See details at the Show on these pages drop-down menu description.
- You can check a preview of the selected page in desktop or mobile view.
- Click Save and Continue to proceed to the Content step.
Content
- Choose a layout.
- Edit the content according to your needs either with the Visual Editor, or HTML editor
- In Visual Editor with the Variables Editor you can customize and fine-tune the elements and test your campaign on the Content page.
- In HTML editor under Creative Editor you can edit the HTML source, you can freely insert your JavaScript or HTML code or a static image uploaded from the Media Database. You can also insert personalization tokens, if the recipient source permits.
- Settings tab is available for Embedded and Ribbon campaigns only.
Settings tab
The Settings tab is available only for Ribbon and Embedded Web Channel campaigns.
- There are three options for placement and behavior on the Settings tab:
- Fix position/ribbon at the top: Ribbon position is fixed at the top of your website.
- Fix position/ribbon at the bottom: Ribbon position is fixed at the bottom of your website.
- Floating ribbon at the top: Ribbon follows the scrolling of the visitors of your website.
- Optionally, you can test your newly designed Web Channel campaign in a new tab or window. For more information on testing, see Testing a Web Channel campaign.
- Click Save and Continue to proceed to the Trigger & Scheduling page.
Trigger & Scheduling
- Before activation you can set when and how often you want to display the Web Channel content. For details, see Trigger & Scheduling description.
- Click Save then Activate and the campaign will become visible on the Campaigns tab as a ready campaign.
When a campaign’s status is Running or Active you cannot edit it anymore.
For more information, see Activating a campaign or Managing Web Channel campaigns.
