This article provides some examples of how Overlay type of Web Channel campaign can be used, and we guide you in deciding when and how to use it.
When should I use Overlay campaigns?
With Overlay type of Web Channel campaign you can raise your visitor's attention displaying an extra layer over your web site.
Using Visual Editor or HTML Editor you can select from pre-created layouts and apply an Overlay campaign to:
- Reactivate your inactive customers.
- Re-engage your leaving visitors.
- Allow your visitors to opt-in re-permisioning.
- Create a contact acquisition campaign.
Voucher for inactive mobile users
Note, that voucher tokens prepared under Content > Voucher Management may encounter issues in web channel campaigns. As a workaround, before including such voucher tokens in web channel campaigns, send them in email campaigns first.
Alternatively, try the updated pilot version of Vouchers under Add-ons with new tokens. For more information, contact your Client Success Manager.
The following is a typical use case for using Overlay Web Channel campaign edited with Visual Editor:
Let's say you display a voucher for your inactive customer. You can offer the voucher to everyone who:
- Uses the site in English language.
- Whose shopping cart value is less then 20 euro.
- Purchase value is zero.
- You do not want to show your web campaign after a visitor clicked on it.
- Visits your website using the mobile application.
This filter would look like as follows:
The Overlay campaign for mobile device would look like this:
Registration form for customer acquisition
Let's say you would like to create an Overlay Web Channel campaign to acquire new customers. You can create a contact acquisition campaign by using the Visual Editor. Display a registration form for your visitors. You can offer the voucher to everyone who was inactive or not purchased regularly.
Opt-in re-permissioning campaign
Let's say your visitors are allowed to set the "opt-in" field to true, if they forgot to opt in during registration. This is an overlay campaign that you can edit with the Visual Editor.
Entering post-registration messages
Create an Overlay Web Channel campaign with HTML editor to enter a post-registration message, which will appear when your visitors have submitted the form. Click the Creative Selector tab on the left and select Post registration, then go back to the Creative Editor.
