This article provides some examples of how Ribbon type Web Channel campaign can be used, and we guide you in deciding when and how to use it.
When should I use Ribbon campaigns?
The Ribbon campaign displays only a narrow ribbon affecting only minimally your visitors browsing experience, which is a less intrusive campaign type. The ribbon is displayed at the top or bottom of the page or follows the user's scrolling.
Using Visual Editor or HTML Editor you can select from pre-created layouts and apply an Ribbon campaign to:
- Remind your visitors about an ongoing offer.
- Share a personal voucher code that is about to expire.
- Display a general cookie notification.
Opt-in re-permissioning ribbon
The following is a typical use case for using Ribbon Web Channel campaign edited with Visual Editor:
Let's say, you want to display a narrow ribbon message to your customers. In this ribbon you allow your users to set the "Opt-in" field to true, to subscribe, if they forgot during registration.
The Ribbon campaign for desktop would look like this:
Unintrusive messaging for mobile
The following is a typical use case for using Ribbon Web Channel campaign edited with Visual Editor:
Let's say, you want to display a discrete, unintrusive ribbon with a message for mobile users. In this ribbon you share a personal voucher code.
Note, that voucher tokens prepared under Content > Voucher Management may encounter issues in web channel campaigns. Before including such voucher tokens in web channel campaigns, send them in email campaigns first.
Alternatively, try the updated pilot version of Vouchers under Add-ons with new tokens. For more information, contact your Client Success Manager.
The Ribbon campaign for mobile users would look like this:
