This article provides you the DNS and the domain records to enable and authenticate your email accounts.
The information and examples listed at this page assume that your sending domain is a subdomain of your company or of an e-commerce domain. For example: email.mybrand.com or email.yourwebsite.com
Domain settings
Before applying the domain settings of the table below, ensure that you are aware of your from domain and link domain and that you use subdomains of your company or the e-commerce website. For pactical examples, see section Additional information.
Before you fill in the fields, take the following into consideration:
- The domains that you enter here must redirect/point/resolve to your brand or an e-commerce website.
- Please make sure that your domains are properly specified because the fields in the table will be populated based on the entered values.
Name - In the text boxes change the value according to your domain.
Important: If hosting your own replies: you must ensure you can receive all reply emails.
Additional information
Reply mail management
If you host the reply emails on your end complete the following:
- Open the mailbox you use for sending in your mail server and make sure that it can receive emails.
- Ensure test reply emails are delivered successfully.
- Test all the relevant abuse emails.
From domain and link tracking subdomains
Your From domain for emails must be authenticated and associated with your organization or brand. Your from domain is what your customers would expect to see.
Use Emarsys Reply Management if you are unable to host your own replies. Set up your From email addresses in the Reply Management page (Contacts menu > Reply Management.
Example
Replace mybrand.com with your company or e-commerce domain:
- Your company or ecommerce website: www.mybrand.com
- Your corporate emails go to: employeename@mybrand.com
Based on the example above to send emails from Emarsys you need to decide the following:
| Item | Explanation | Good Examples | Bad Examples |
|---|---|---|---|
From Domain |
The domain is used to send
emails, which is visible to recipients when they open your
email. |
Subdomains of your trusted
website or e-commerce domain: - email.mybrand.com - e.mybrand.com - service.mybrand.com - new.mybrand.com - info.mybrand.com |
Spam-like domains, these may fail to be delivered: - mybrandemails.com - mybrand_offers.com |
Link Domain |
The domain used to track and
serve the links in your emails. |
- l.mybrand.com - link.mybrand.com - lnk.mybrand.com |
|
Considerations: Migrating from other email service or ESP
When migrating to Emarsys you need to change your sender domain. It is technically possible to repoint email domains from your current ESP to Emarsys, but this risks the impacted links, images and other functionality in the emails already sent.
Creating new email subdomains allows you to work with Emarsys and your current ESP, with a simple and smooth handover process.
For more information about migrating your email sending to the SAP Emarsys Customer Experience platform, see Switching marketing platform to SAP Emarsys.
Additional sender domains
If you have multiple Emarsys accounts, optionally you can use the same sender domain for all of them.
There are some good reasons to have multiple sender subdomains, and this is the perfect opportunity to create them.
- Many ISPs recommend separate domains for separate email types (e.g. for customer acquisition campaigns, for customer lifecycle campaigns and for operational emails), so that your sending behavior is consistent per domain.
- You can have different domains per brand, language or even department.
- You might also want to consider a separate sender domain, if you are using our Triggered Email product.
It is not recommended to define a separate domain, for sending fewer than 40-50,000 emails per month. Achieving good sender reputation is difficult with a separate domain, if you send emails below this monthly limit.
References
The following articles contain helpful information relating to this topic:
