Improve your workflow efficiency by structuring assets and content aligned with different organizational-, and business structures, workflows.
For information on the Asset Organization Tool, watch the June 2024 Product Release video:
Key Benefits
- Marketers can see the most relevant assets.
- Marketers can set their own asset filters to optimize their workflow and working environment.
- Account administrators can create tags to enable the marketers to focus on selected assets.
- Asset mark-up is done flexibly using tags that can be used both by marketers and account administrators.
Each SAP Emarsys account user is a plain User in this feature by default. If you want to elevate a User's privileges to Account owner (for this feature only), go to Selecting Superuser.
What is Asset Tag Management?
Marketers have different tasks and responsibilities in a marketing team. The driving idea behind asset management is that different people within an organization may have multiple roles to play and perform very diverse tasks. As a result, each marketer needs to focus on a segment of assets and not the entire asset pool, which calls for asset separation.
Asset Tag Manager can primarily support businesses, managing multiple business units, for example by geography, or by brand, business lines, from a single SAP Emarsys account. Asset tagging can also come in handy in case having multiple accounts with a need for asset organization.
- Structure your marketing content: You can create and assign custom tags to your assets to have a clear overview of them, easing and fostering the marketing creation process.
- Create saved views: You can create saved views of these tags, reducing potential human errors in marketing content creation. This way only relevant content will be displayed to users, allowing them to focus on what matters.
Use cases
Asset Tag Management is beneficial for content users themselves since it helps declutter workspaces with the user-assignable tags:
- Account Owner creates tags.
- Users assign tags to programs.
- Users can filter using tags.
Use case example
The following use case is to explain the focus logic and the different mechanisms that make this feature work.
In this example, Theresa uses the setup Steve - her account - created. You can see all the various Tags on the nine assets Steve created to optimize the marketers' workflow. He made these Tags so that Theresa can filter the available assets. Here, Theresa chooses to focus on campaigns that need more work, so she applies a Progress: To Do filter.
How does it work?
There are two types of users: Account Owner and User. Superusers (account owners) create tags, while Users (marketers) make use of the tags to filter the assets available for them. Both roles can apply tags to assets.
Why should I use it?
If you work in a multi-brand or multi-region account setup, Asset Tag Management can provide workflow improvements and place the marketers in the most convenient spot. It is a very handy tool for account owners who need to tailor the content for different users of the same SAP Emarsys account.
Just think of the numbers of assets in one account in daily use for a company that has several brands all over the world. As an account owner, you already have some administrative control over the assets, but Asset Tag Management allows for much more sophisticated setups. Plus, as already seen, content users themselves can arrange and filter assets available to them to focus on the task at hand. Too many assets at hand can be counterproductive and lead to errors.
On the whole, the main purpose of this feature is to provide asset focus for the marketers to increase efficiency and minimize mistakes. Asset Tag Management helps you cut through the noise and streamline the information for the enitere marketing team.