As a quick summary, here is the onboarding video for Conversion Reporting:
Here you can change the following settings:
- Date range - Reports are displayed for the selected time frame.
- Compared to - You can compare the results to the Previous period or to the Same period last year.
- View - You can change the view to Daily, Weekly or Monthly.
- More Filters - You can fine-tune the reports by selecting a single or multiple programs and campaigns. To filter the chart based on the selected criteria, click Apply.
- To filter the results by programs or campaigns proceed as follows:
1. Click the Programs Selected or Campaigns Selected dropdown.
The top 1000 programs and campaigns are available for selection.
2. You can filter programs or campaigns by their Categories, Name or Type (available program types: Automation Center or Interactions; available campaign types: batch, transactional and recurring). By default, all available programs are selected.
3. Select the programs and campaigns you would like to filter the results by. You can select from the following options:
- Select All
- Deselect All
- Selected Only - If you check this checkbox, then only the selected programs or campaigns will be displayed in the list.
- Clear All Filters - The selected filters (i.e. Categories, program or campaign name and Type) will be reset.
4. When you are ready, click Apply. The results will be filtered by the selected programs and campaigns.
At the top of the page, you can see:
- When the last data update happened and
- When the next calculation is scheduled for
You can switch between the following reports:
Conversion Report
The Conversion Report displays attributions based on the date of message sending. You can see your conversion rates for message sending that occurred during the selected time period on this report. By default, this tab is displayed. The following metrics are displayed at the top of the page:
- Total Number of Messages Sent - The number of messages sent in the selected time period.
- Conversion Events Attributed to Emarsys Campaigns - All the conversion events that occurred due to Emarsys campaigns.
- Conversion Rate - The percentage of the Total Number of Messages Sent to which conversion events are attributed.
Impact Report
The Impact Report shows you the conversion events that occurred during the selected time period. It’s useful when you would like to understand when you converted customers and you wish to see the attribution based on the date of conversion. You can see when could convert customers The following metrics are displayed on this tab:
- Total Number of Conversion Events - The number of finished actions made by a contact (e.g. sign-ups, user activations, playing a video), beneficial to your conversion goal in the selected timeframe.
- Conversion Events Attributed to Emarsys Campaigns - The conversion events that occurred due to an Emarsys campaign during the selected time period.
- Impact Rate - The percentage of the Conversion Events Attributed to Emarsys Campaigns from the Total Number of Conversion Events during the selected timeframe.
- Show Total Number of Conversion Events - You can remove the Total Number of Conversion Events from this chart by deselecting the checkbox.
Programs
Here you can see programs related to the selected conversion goal.
You can use the Search field to search for programs.
The following metrics are displayed here:
- Program name - The name of the program.
- Messages delivered - The number of messages sent to contacts.
- Number of goal completions - The number of conversions.
- Goal completion rate - The percentage of goal completion of your programs (i.e. The Number of goal completions divided by the Messages delivered).
- Average time to convert - The average time it took to convert a contact.
Campaigns
Here you can see the campaigns related to the selected conversion goal.
The following metrics are displayed here:
- Campaign name - The name of your campaign.
- Channel - The channel through which your campaign was sent.
- Messages delivered - The number of messages sent to contacts.
- Number of goal completions - The number of conversions.
- Goal completion rate - The percentage of goal completion of your campaigns (i.e. The Number of goal completions divided by the Number of goal completions).
- Average time to convert - The average time it took to convert a contact.