On the Content page, you can choose a layout, modify the content, and test the campaign.
As a quick reminder, here is the onboarding video about the Content tab in Web Channel:
Only Web Channel campaigns targeting segments or included in Automation Center programs can contain personalization tokens.
Optionally, you can personalize the text and image content of your campaigns by using variables to populate your message with values from your Emarsys database fields or other external data sources. To personalize your Web Channel content in this way, proceed as follows:
Note that, if customers already found in your contact database visit your website from a new device or browser they will be treated as unidentified visitors until they log in or perform any other action based on which we can identify them.
When the message is displayed on your website, these personalization tokens will be replaced by values from the data fields you selected, for example, by your contact’s first name in the salutation.
- At this stage, no preview is provided for personalization tokens.
- Personalization may show outdated values for fields in which values change often, such as
last session productsor
last abandoned products, as changes in these fields propagate to Web Channel with a delay. Please take this into consideration when using such fields for personalization.
For more information on using personalization tokens, see Omnichannel personalization - Creating categories and tokens.
What to do next?
When you are ready, proceed to the Session Filters step.