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    1. Emarsys
    2. Emarsys Loyalty
    3. Emarsys Loyalty Overview and Strategy

    Overview:: Emarsys Loyalty - Structure
    Updated

    Emarsys Loyalty Structure

    1. Emarsys
    2. Emarsys Loyalty
    3. Emarsys Loyalty Overview and Strategy

    The following image serves as a map of the primary areas of the Loyalty Add-on. Hover over the individual boxes to see which one of them is clickable and can lead to its documentation.

    Loyalty Wallet Loyalty Engagement Reward Analytics Vouchers Exclusive Access Loyalty API End-user LoyaltyPortal Loyalty Impact Loyalty Member Growth Migration between plans Member Activity History Updating tiers,points and benefits Loyalty GroupManagement Member Status Purchases Promotion Engagement Events Referral Join Loyalty Plan Settings Membership Settings Update and Launcha Plan Account Settings Loyalty Management Tiers Fixed Benefits Additional Benefits Multi-language,multi-currency plans Plan Types Multi-plan Setup Points/CreditsManagement Rewards RedemptionManagement Loyalty Actions Member Management Loyalty Reporting Tier BenefitManagement CalculationManagement Loyalty Data Import

    The following sections give you a quick overview of all the major functions of Emarsys Loyalty based on the available menus.

    Loyalty Management

    Loyalty Management is the area where you create and define the basic essential settings of your loyalty plans. These include the following:

    • creating plans and selecting relevant currencies, languages, and markets,
    • defining general settings such as names, calculations, and expirations,
    • selecting membership strategy,
    • update and launch management

    For more information, see Activating your Loyalty account - Loyalty Onboarding.

    Tiers & Benefits

    Tiers determine the level of benefits customers can enjoy from your Loyalty plan. Also, tiers will help you to tailor your rewards to the level of engagement and spending of your members. Members can move between tiers to earn benefits by completing defined actions and purchasing during promotions, collecting points or spend credit in return.

    For more information, see Setting up tiers.

    Rewards & redemption management

    Vouchers

    You can manage and distribute your Loyalty Vouchers, which can be another way for you to reward your members. They can be earned in exchange for points, completing specific actions, or they can even be free rewards for any reason you want.

    For more information, see Voucher overview.

    Your members will be able to access their vouchers through their Wallets or via the Loyalty API.

    Exclusive Access

    You can cost-effectively reward your members by giving them access to a normally closed page in your web site, such as special stores, or promotional pages for sales campaigns.

    For more information, see Exclusive Access.

    Actions

    Actions are 1:1 customer-side interactions and one of the primary ways for you to motivate your customers to engage with your brand.  You can set different messages, incentives and rules for each action, depending on the scenario your customers are in at a specific moment.

    For more information, see the Loyalty Actions Overview.

    Your members will be able to see their available actions in their Wallet.

    Referral

    The Emarsys Loyalty provides you with an option to create and run a referral program. The referral program is designed to incentivize Loyalty members to invite their friends to purchase in the store. Loyalty members who bring friends who buy are rewarded.

    For more information, see Referral program.

    Member Management

    The Member Profiles page is where you can track the Loyalty status and activities of your members, create and manage groups, and perform manual actions, such as adding and downloading points.

    For more information, see Managing Member Profiles.

    Loyalty Reporting

    You can track the efficiency and the status of your Loyalty program, in addition to your active campaigns, in the dashboard. The Loyalty dashboard includes graphs on changes in Customer Lifetime Value, number of purchases and generated revenue. The purpose of the data displayed is not only to track results but also to show you where you are required to improve performance.

    For more information, see Loyalty Dashboard.

    Don't forget that you can get access to the individual activity history of you members through Member Profiles.

    Loyalty Wallet

    We provide a simple, pre-built Loyalty Portal for mobile and desktop e-commerce websites, which requires minimal IT skills to set up. The Loyalty Wallet appears as a sidebar widget on your website when your Loyalty members are logged in. Your customers can see their balance, activity, and earn and redeem points for gifts and other rewards. You can customize the look the Wallet, such as its primary colors, your icons, during the implementation phase. The messages your members see can be customized through the individual action and reward setups.

    Alternatively, you can use our Loyalty API to create your own Loyalty portal and website integration from scratch.

    For more information, see Installing and testing the Loyalty Wallet and the API.

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