- Activating Emarsys Loyalty Add-on requires Smart Insight.
- Please note that when a contact is deleted, all of the data related to that contact is also deleted, including all points and rewards. This data is not restored even if the contact is registered or imported into Emarsys again with the same identifier (e.g. email address).
If you are interested in learning more about Emarsys Loyalty, please enter your details to request a demonstration.
Please note that as of December 16, 2021, the Loyalty API documentation is available in our unified developer portal, at dev.emarsys.com.
What is Emarsys Loyalty?
Emarsys Loyalty is a Platform Add-on. It creates the most personalized loyalty experience. It is designed especially for Emarsys customers, being one of the fastest solutions to onboard, and the easiest one to operate. It ensures maximum lifetime value and higher ROI.
Emarsys Loyalty treats each one of your customers individually, tracking their behavior, context and purchases to offer them an exclusive experience and create genuine connections. The add-on can be managed by you, the marketer, without assistance from your IT team.
As a quick reminder, here is the onboarding video about the Emarsys Loyalty Add-on:
Read a brief and portable summary on how Loyalty and Lifecycle Analytics make a great pair.
Why should I be using Emarsys Loyalty?
The number one goal for every business is to increase customer lifetime value. The best way to get there is by growing the number of loyal customers - ideally without sacrificing margins. Loyal customers are your most valuable asset: their love for your brand makes them spend more with you, resulting in brand advocates who want to tell the world about you and help you grow your customer base.
Classic loyalty solutions are standalone products, meaning that they are disconnected from your marketing platform. You might also lose the ability to act upon ongoing marketing activities in real-time, and the chance to engage with your customers in the most relevant way.
True 1-to-1 personalization
Emarsys Loyalty treats each of your customers individually, tracking their behavior, context, and purchases to offer them an exclusive experience, and to create genuine connections. As a part of the Customer Data Platform, the solution improves the marketing experience and boosts each marketing tactic with an added layer of personalization.
Full CRM visibility
Having full CRM data visibility enables Emarsys Loyalty to deliver specific actions to drive non-members to join the club, and pre-distribute customers into tiers based on spend from the beginning of implementing Emarsys Loyalty.
You can also collect more data on customers by rewarding them for completing their personal profile (e.g. adding their gender, address, favorite color, etc.).
Seamless customer experience
As this solution was designed especially for Emarsys customers, its preset admin module provides one of the fastest solutions to onboard, and the easiest to operate. Emarsys Loyalty offers a fully integrated Loyalty Wallet, enabling easy omnichannel communication and an unlimited number of actions to communicate to customers. Our smart blocks and personalization tokens auto-populate based on the customer and can be easily dragged and dropped into all of your communication channels.
External Loyalty Events (actions) can be included in Automation Center programs to combine them with other platform capabilities, such as automated campaigns or segmentation.
Various reward types
Drive loyalty without sacrificing margins: Instead of rewarding customers with vouchers only, with Emarsys Loyalty, you can offer exclusive experiences. Show your appreciation by rewarding your customers with exclusive offers, tier upgrades, and premium status.
Is it possible to reward customers for social networking activity?
No, as it is legally forbidden to offer rewards for activity on social networks, especially on Facebook. For more information, see Facebook's developer documentation.
While we do not have direct integration with social networks, connections can be set up by using the API and external events, if you follow Facebook's legal guideline which is your sole responsibility.