The Loyalty Dashboard is your go-to place to track the results of your loyalty program and its impact on your business. You can check various metrics and analyze how your program strategy and Loyalty campaigns affect revenue, recruitment, and engagement.
The trends and comparisons between Loyalty members and non-members, and the breakdown of these data to each of the tiers, can help you improve your results regularly.
The dashboard is divided into the following sections:
How does it work?
The data you can see is based on the sales feeds that you upload to Smart Insight and on the data which is collected from the Loyalty system, including your members’ interaction with the loyalty program.
In case you have more than one Loyalty plan, you can switch between your plans using the dropdown on the top right corner of the page.
The segment of Non-Loyalty members in the sales report refers to contacts that are not enrolled in any Loyalty plan.
Please note that when a customer is deleted, all the data related to that contact is also deleted. This will retroactively affect any reports which use contact-level data, such as the ones explained on this page.