The following graphs show you the number of Loyalty members and the rate at which their number changes.
Total Loyalty members
This is a cumulative graph which shows your total number of Loyalty members per day. The graph also breaks down the members into tiers and shows the percentage of each tier from all members.
Loyalty Enrollment
This graph shows the number of new customers who joined day by day. It will differentiate between:
- Customers - contacts who already purchased in the past, before becoming Loyalty customers
- Leads - contacts who joined Loyalty and have not purchased before
This graph helps you to know your new enrollments, and it is particularly useful to check if a specific promotion you ran contributed to a higher rate of contacts joining your Loyalty program.