This lifecycle Tactic offers your customers to register a product they bought in order to foster brand loyalty.
It supports the Active customers objective by contributing to the following strategies:
- Grow Contact Database
- Drive Purchase Frequency
- Drive Web Traffic
- Drive Second Purchase
- Web channel
- CRM Ads
- Wait for 3 days
- Incentivize product registration
- Send reminder on different channels
The basic, email-only variant of the program looks like the following:
The most advanced Email+CRM Ads+Web channel+SMS variant of the program looks like the following:
Activating the Tactic
- Web Extend
- Email campaigns
- Web channel campaigns (if used)
- CRM campaigns (if used)
- SMS campaigns (if used)
- Personalization tokens
- The Purchased event is the pre-selected Web Extend event in the entry node of the program.
- Create the email campaigns.
- Create the Web Channel campaigns (if used).
- Create the CRM campaigns (if used).
- Create the SMS campaigns (if used).
- Add personalization tokens.
- Activate the Tactic.
Tips & hints
As the first step of creating content for this Product registration Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations: