Mobile and Web segments:: Creating SMS segments – Emarsys

You can create segments based on data collected by SMS Campaigns.

Prerequisites

In order to use SMS segments, SMS needs to be enabled on your account.

You can use Emarsys link shortener or tracking mechanism, but publicly-used link shortening is not supported.

For more information on SMS Segments watch the October 2023 Product Release video:

Here is what you need to do to create an SMS segment:

Go to Contacts > Segments, click Create Segment, select Standard Segment, then click SMS segment.
Name your segment.

Currently, only one SMS template is available called SMS.

You can add conditions to your segment by clicking + Add condition. Conditions are grouped with the AND operator.

To remove a condition, click the - icon.

You can choose from the following conditions:

Clicked - You can filter contacts who clicked an SMS message.
Not clicked - You can filter contacts who did not click an SMS message.
Sent - You can filter contacts to whom an SMS campaign was sent.
Not sent - You can filter contacts to whom an SMS campaign was not sent.
Received - You can filter contacts who received an SMS campaign.
Not received - You can filter contacts who did not receive an SMS campaign.
Soft bounced - You can filter contacts to whom an SMS message could not be delivered due to a soft bounce.
Hard bounced - You can filter contacts to whom an SMS message could not be delivered due to a hard bounce.
Any campaign / campaign name - The SMS campaign the contact clicked. It can be either a specific campaign or a specific one.
At any time / in the last number of days / X days ago - You can define the timeframe (up to the last 30 days) of the interaction with the campaign.

Notes:

Setting At any time means to fetch data from the last 30 days.
For positive criteria (e.g., clicked, sent, etc.), the timeframe option At any time is displayed by default.
For negative criteria (e.g., not clicked, not sent, etc.), the timeframe option X days ago is displayed by default.