If you would like to opt out of using local storage-based tracking, please submit a support ticket.
To enhance the tracking capabilities of Web Extend, local and storage-based tracking broadens the already available cookie-based tracking solutions in Emarsys.
Watch the Summer Release 2023 video about Web Extend Local storage-based tracking:
Web Extend puts pseudonymous identifiers to the local storage to learn more about the browsing behavior of contacts. These identifiers are not suitable for tracking or targeting individual contacts. However, they provide crucial data for our general product recommendation models, even where cookies fall short.
Local storage works similarly to cookies, as it stores data on the user’s device by creating a local identifier. As opposed to cookies, local storage provides you with a channel resilient against browsers blocking trackers and it also complies with cookie regulations.
Web Extend cookies fall into two categories:
- First-party cookies: these store identifiers that are used within the context of a website. Cookie regulations that come into effect in 2023 will not affect first-party cookies, as they are essential to operate a website. They have a 7-day expiration date.
- Third-party cookies: these store cross-site identifiers. Third-party cookies are affected by cookie regulations because they are not essential to operate a website.
Please keep in mind that a site cannot store more than 50 cookies.
For more information, see The Web Extend cookies.
Compared to first-party cookies, Local storage offers you more flexibility as it works without expiration dates, while it provides you with the same tracking capabilities concerning data used within a website’s context.
Please note that cleaning the cache manually will also remove data stored in the local storage.
Good to know about Local storage-based tracking
- Please note that you cannot use Local storage for cross-site identification.
- Emarsys stores pseudonymous identifiers on the client side.
- Local storage-based tracking is only used to enhance the general recommendation models of Emarsys and it does not collect identifiable data about individual contacts.