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    The Emarsys component: CEC-EMA

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    1. Emarsys
    2. Tactics
    3. Consumer Products

    Brand survey
    Updated

    With this lifecycle Tactic, you can intensify Brand Experience by asking your customers about their brand perception with a short survey, and explain to them your brand's vision and values.

    This Tactic requires an additional tool for creating the survey about your customers' brand perception. For such tool integrations, see:

    It supports the Active customers objective by contributing to the following strategies:

    • Grow Contact Database
    • Drive Web Traffic

    Channels

    • Email
    • Web channel
    • Digital Ads
    • SMS
    • Mobile Push
    • Mobile In-app

    This Tactic has additional variants for Mobile-only (In-app and Push+SMS) channels. For more information, see Mobile variants.

    Basic workflow

    1. Every 6 months take a 10% random sample from all your customers
    2. Send a feedback survey via different channels
    3. Reminder after 7 days

    Automation Center programs

    The basic, email-only variant of the program looks like the following:

    The most advanced Email+Digital Ads+Web Channel+SMS variant of the program looks like the following:

    Mobile variants

    This program has a mobile-only (In-app) variant as well, which looks like the following:

    The Mobile Push+SMS variant of the program looks like the following:

    Activating the Tactic

    Prerequisites

    • Survey tool
    • Email campaigns
    • Web channel campaigns (if used)
    • Digital Ads campaigns (if used)
    • SMS campaigns (if used)
    • Mobile Push campaigns (if used)
    • Mobile In-app campaigns (if used)
    • Personalization tokens

    Steps

    1. The program starts with a Recurring filter, which is set to initiate the program every 6 months.
    2. The Brand Survey Segment will only allow those contacts to continue the program, who have purchased in the last 180 days.
    3. Create the email campaigns.
    4. Create the Web Channel campaigns (if used).
    5. Create the Digital Ads campaigns (if used).
    6. Create the SMS campaigns (if used).
    7. Create the In-app and/or Mobile Push campaigns (only for mobile variants).
    8. Add personalization tokens.
    9. Add link to your pre-created brand survey.
    10. Activate the Tactic.

    For the mobile variants of the program, you need to create only the In-app, or the Mobile Push and SMS campaigns.

    Tips & hints

    As the first step of creating content for this Brand survey Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations:

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