This feature is currently in Early Adopter phase for a limited number of clients only. If you are interested in participating in the Early Adopter phase, please speak to your Client Success Manager.
Conversational Marketing channels help you to turn your marketing materials into real-time conversations with your customers. By doing so, you can extend your list of marketing channels with popular chat applications, like WhatsApp.
You will need customers to opt-in to send them WhatsApp campaigns. For more information, see the official WhatsApp documentation.
Product documentation
For information on the Conversational Channel, watch the November 2024 Product Release video:
Supported functionality
- Create, edit, launch and test WhatsApp campaigns.
Use cases
Below is a list of example use cases we are currently supporting.
- Marketing messages (these are called Promotional messages in WhatsApp Business Manager):
- Abandoned cart
- Back in stock
- Seasonal promotions
- Transactional messages (these are called Utility messages in WhatsApp Business Manager):
- Shipping notifications
- Order confirmations and updates
- Device login
- Authentication messages:
- One-time codes
- Password resets