This article provides you with information for creating Mobile Pass campaigns by the use of the Mobile Wallet application.
1. Introduction
1. To see the list of existing Mobile Pass campaigns go to Channels > Mobile Wallet > Pass Campaign tab.
On this tab you can see details of all your Mobile Pass campaigns listed with their Pass Name, Template Type, Status, and the date it was Created.
2. Edit an existing Mobile Pass campaign by clicking the Edit Pass icon (pencil) symbol on the right side.
It is not possible to remove existing Mobile Pass campaigns at this stage of development.
2. Creating a Mobile Pass campaign
- Click the Create Pass Campaign to create a new Mobile Pass campaign.
- Select the type of pass you would like to create.
It is not possible to change the type of the already created Mobile Pass.

3. Pass settings
You can define important parameters of the Mobile Pass campaign.
- Left pane - Define the parameters by entering and selecting the values on the left-hand side menu.
- Preview pane (right) - Edit the parameters directly on the preview of the mobile device.
Define the following parameters:
- Pass name (mandatory) - Add a unique name of the pass campaign. This name will be used as a personalisation token in the parent (e.g. email) campaign.
- Wallet Configuration (mandatory) - From a drop-down list you can select the required wallet that has been created in the Mobile Wallet configuration.
-
Description (mandatory) - Brief information that appears on
- Google - Front of the pass and in the pass preview
- iOS - Back of the pass
-
Provider name (mandatory) - Name of the provider of the pass that appears on
- Google - Within the details view
- iOS - Back of the pass
-
Code Type - It is possible to select what kind of code will be added to the pass.
Following code types are supported:- QR code
- Aztec code
- Barcode / Code128
- Code Value -The string that is defined in this field will be encoded onto the individual pass. This field can be personalized using the Personalisation icon in the left side of the field.
- Icon(Low/High resolution) - Image that appears on the lock screen of the device.
It is not possible to test the Mobile Pass (Test Pass button) unless all the mandatory parameters are defined.
4. Personalization
It is possible to personalize the Mobile Pass campaigns with personalisation tokens.
Limitations:
- Only voucher and contact data can be used as personalisation token.
- The Logo text field (text field on the device preview beside the logo image) cannot be personalized.
Based on the field that needs to be personalized there are two ways to use personalisation:
- Code: The value of the QR code or bar code that is printed on the individual pass can be personalized with the small personalization icon on the left side of the code field and then selecting the personalization token from the list
- Other fields of the pass: It can be personalized with drag&drop, by selecting the personalization token on the personalization tab and pulling it to the selected fields of the mobile pass.
5. Device preview
In the Device preview section of the page you have the following options:
5.1. iOS platform preview
On iOS the enduser is able the flip the card and check the additional information on the back of the card, hence the device preview shows the back of the card.
6. Style Settings
Define some parameters influencing the design of the Mobile Pass.
The set of parameters are slightly different based on the specification of the Apple iOS and Android platforms.
Generic Style Settings are available on both supported platforms.
- Background color - Select the background color of the pass.
iOS Specific Settings are available on both supported platforms.
- Title color - Select the color of the title fields on the pass.
- Bodycopy color - Select the color of the value fields on the pass.
On Android platform the color of the title and the value fields depends on the background color of the pass.
- Dark background color: Text color will be white.
- Light background color: Text color will be black.
7. Test Pass button
It is not possible to test the Mobile Pass (Test Pass button) unless all the mandatory parameters are defined.
List of the mandatory parameters:
- Logo image (mandatory) - Add the logo image.
- Logo text (mandatory) - Enter the logo text.
- Banner image (mandatory) - Add the banner image of the pass.
Optional parameters:
- Two sets of free text parameters on the front of the pass (optional)
-
First set: Title + value (For example:
title = Name, value = John Doe
) -
Second set: Title + value (For example:
Title = MemberID, value = 331345233
)
-
First set: Title + value (For example:
- Two sets of free text parameters of additional information (optional)
-
First set: Title + value (For example:
title = Address, value = London
) -
Second set: Title + value (For example:
Title = Website, value = www.lifestylabels.com
)
-
First set: Title + value (For example:
8. Testing of the Mobile Pass design
Click the Test Pass button in order to open the test pass dialogue.
Enter the email address of a contact from the Contact DB.
Once the email is defined click the Generate button.
You can read the QR codes with iOS and Android device and save the pass to the Apple Wallet or Google Wallet of the device.

Once the QR codes are generated the accordions below can be opened.
You can test the Mobile Pass campaign in the following way:
- Mobile Pass design test: Testing the Mobile Pass campaigns via QR code generation is good for validating the design or look-and-feel of the Mobile Pass campaign on real devices.
- Mobile Pass delivery test: For testing the whole end-to-end workflow make sure that you also test the individual pass generation with adding Mobile Pass campaign link to parent campaigns (e.g. email) and test the individual Mobile Passes by clicking the Mobile Pass URL in the parent campaign (e.g. clicking the Add to Google Wallet or the Add to Apple Wallet buttons in an email). For details, see Testing the delivery of the Mobile Pass.

9. Finalizing the Mobile Pass
When the design of the Mobile Pass campaign is ready, you can set the state of the pass campaign to Ready to launch with the Finish button.
The Finish button will not trigger any actions toward the enduser, so no individual Mobile passes will be delivered. Distribution of the individual Mobile Passes requires an email campaign.
Only Finalized Mobile pass campaigns can be added to email campaigns.
It is not possible to change the settings of a pass campaign after it has been finalized.