After a Mobile Wallet campaign has been created, tested and finalized it is ready for launching. The Mobile Wallet campaign can be distributed in email, Mobile Engage In-app and Conversational Channel campaigns.
This article provides you with information about how to embed a Mobile Wallet campaign into an email campaign.
Prerequisites
To add it to an email campaign, the Mobile Wallet campaign must be in Finalized (Ready to Launch) state.
1. Adding a Wallet block to an email campaign
- To create a new email campaign, go to the Channels > Email campaigns tab.
- Create the email campaign. For more information, see The Email Basics tab.
- From the Blocks pane, select your pre-created Wallet block and add it to the email.
To add a Mobile Wallet block here, you need to have a pre-built, customized, dedicated Mobile Wallet block.
You can link any images from any block you wish to use.
2. Personalizing the Wallet block
- To link Pass campaign tokens to the respective images, click the Personalization icon.
- Click the image to which you want to add the Pass campaign link.
- Click the Link icon, then click the Personalization icon.

- You can find all the Mobile Wallet Passes which are in Ready to Launch state duplicated as personalization tokens: one link is for Apple and one is for Google. Attach the proper personalisation token to the proper image (Google/Apple).

- Once both Mobile Wallet campaign personalization tokens are inserted, click Links in the left menu and turn off the Track switch for the Pass campaign links.
3. Completing the email campaign
- Complete the email campaign and it is ready to launch.
- Once the email campaign is launched, users can click the links that have been added to the Add to Google Wallet and Add to Apple Wallet images.
The individual, personalized Mobile Passes will be generated on the fly.
The users will see a preview of their individual Mobile Passes and have the option to drop the pass or save it to their Mobile Wallet.
4. Testing the delivery of the Mobile Pass
After both of the Mobile Wallet campaign personalisation tokens are inserted make sure that you test the end-to-end workflow of the Mobile Pass delivery as follows:
- Send a test mail that includes the links to the Mobile Wallet to test users.
- Once the test users received the test email with the Mobile Wallet link, click the links in the email.
- Verify if the Mobile Wallet is properly generated and it can be saved to the Mobile Wallet of the test user.
Make sure you perform this step for both Android and iOS mobile platforms.