Tactics

Overview

• Tactics - Overview
• Which Tactic do I start with?
• Sign Up For Emarsys Retail
• Sign Up For Max AI
• List of Tactics

End-user guides

• Tactics - End-user guide

Acquisition and conversion

• Welcome (new contacts)
• Abandoned cart
• Fast Abandoned Cart
• Abandoned browse
• Lead re-engagement
• Abandoned browse (Top selling product)

See all 12 articles

Customer Lifecycle

• Birthday
• Win back defecting customers
• Win back inactive customers
• Post purchase upsell
• Registration anniversary
• First time buyer to repeat

See all 18 articles

Product Data

• Price drop
• Wishlist price drop
• Replenishment
• Back in stock
• Wishlist back in stock
• Low in stock

See all 7 articles

Retail

• Post-purchase store feedback
• First-time store buyer to repeat online
• Store post-purchase cross-sell
• Leads research online purchase offline
• Customers research online purchase offline
• Online to offline

See all 10 articles

Consumer Products

• Merchandised cross-sell
• Quality trade-up
• Warranty cross-sell
• Warranty expiration
• Product registration

Shopify

• Welcome (Shopify)
• Post-purchase upsell (Shopify)
• Post-purchase cross-sell (Shopify)
• Post-purchase category cross-sell (Shopify)
• Post-purchase feedback (Shopify)
• Registration confirmation - transactional (Shopify)

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Shopify Flow

• Wishlist price drop (Shopify Flow)
• Wishlist back in stock (Shopify Flow)
• Wishlist reminder (Shopify Flow)
• Post-purchase good product review (Shopify Flow)
• Post-purchase bad product review (Shopify Flow)

SAP Account Engagement

• Win New Customers:: Form Autoresponder
• Win New Customers:: Welcome (New Contacts)
• Win New Customers:: Progressive Profiling
• Succeed by Supporting Customers:: Feedback Request
• Succeed by Supporting Customers:: Event Invitation
• Grow Existing Customer Base:: New Product Launch

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