• Combined segments page

The Combined Segments page has been refurbished. Now you can refresh segments without opening them or delete multiple segments at the same time. Before deleting a segment, the Delete Selected Segments dialog will check if the selected segment is being used. Learn more.

• Self-service Single Sign-On

From now on, you will be able to set up single sign-on on a self-service basis for your SAML 2.0 identity provider to log into your Emarsys account. Learn more.

• Run connected programs multiple times a day

Another limitation has been removed: from now on, programs starting with the Entry from program entry point are triggered every 10 minutes by the source program. Learn more.

• Distributing Automation programs

Now you can easily distribute Automation Center and Interactions programs to other accounts. Learn more.

• SAP Commerce Cloud integration

We have further improved our integration with the following features:

• Match by Mail by initial contact creation.
• Real Time Events are fully customisable, clients can create their own events which are immediately available in Interactions. Learn more.

• Account Engagement

We made some exciting improvements in our Accoung Engagement feature as well, including

• Guidance for activity and lead creation in SAP Sales Cloud using webhook. Learn more.
• New Tactics to automate the processes between the platforms. Learn more here, here and here.
• Enhanced process of lead management. Learn more.

• 5 new Tactics for Consumer products

The following new Tactics have been introduced:

• Referral offer
• Brand survey
• Product usage survey
• User generated content
• Early adopter

• Previews in personalization rules

Marketers can expect to receive better error messages and additionally receive warning messages that directly pertain to any rules that they are using within their Email. Learn more.

• Value Measurement

Measure the impact of your automation programs on you business outcomes with Value Measurement. Add an extra automation program node your programs to assess their effectiveness against a set of KPIs. Learn more.

• Unified statuses across the Automation solutions

When you freeze Interactions programs, contacts already in the program will exit immediately. Learn more.

• Adding new languages to the user interface

The SAP Emarsys Customer Engagement platform will support Japanese, Korean and Brazilian Portuguese languages. Please note that these languages are constantly being fixed including coverage and component issues.

• Conversational channels

You will be able to turn marketing materials into real-time conversations with customers over WhatsApp. Learn more.

• Mobile wallet support

This new feature simplifies the usage of vouchers, coupons, loyalty passes for consumers, making them more loyal to the brand. Learn more.

• In-app personalization

By covering all of Mobile Engage channels with personalization capabilities, this last improvement makes it possible to react to users' activities within an app, in real time. Learn more.

• Product recommendations: support of Mail personal logic

This powerful recommendation tool within Personalization Rules helps marketers create product recommendations based on contact affinities at a one-to-one level. Learn more.

• Unified statuses across the Automation solutions:

To provide you with a unified experience and more flexibility to manage the status of your programs, we have brought the Automation program statuses closer to each other. Learn more.

• Automation Center - new Web Channel node:

The Web Channel node has been completely refurbished in the Automation Center. From now on, you can use multiple Web Channel campaigns in a single Automation Center program and a Web Channel campaign can be used in multiple Automation Center programs. Learn more.

• Interactions - Channel engagement:

You can use the Channel Engagement entry point to automatically reply to your contacts' emails. Learn more.

• SAP Emarsys Account Engagement:

With this B2B add-on, you can make marketing with companies, not only contacts and customers. It enables end-to-end business processes to run and integrate seamlessly to SAP Sales Cloud. Learn more.

• Mobile and Web Push Throttling:

You can control the size of the traffic in manageable batch sizes that is directed to the website or mobile application from your push campaigns. Learn more on Mobile Engage and Web Push.

• Self-served domain validation:

New customers will be able to add their own sender domains without any support from Emarsys. Learn more.

• Self-served domain deletion in Web Channel:

Customers can change the Web Channel domains on their own at the admin UI without help from Emarsys. Learn more.

• Campaign launch monitoring:

The new report provides a transparent view of campaign launch performance and you can get an accurate estimate of how long it is expected to generate all the emails of a campaign. Learn more.

• Interactions - Loyalty Trigger:

The Loyalty Trigger node allows you to create Interactions programs that trigger Loyalty actions. Learn more.

• Mobile event attributes in Segmentation:

Now you are already able to use custom events and their attributes to create segments and react to events in your mobile apps. Up to two attributes can be used to create a Mobile Engage segment. Learn more.

• Event Attribution and Conversion Reporting:

You can measure the impact of your campaigns across channels and specific to your business goals through conversion events with Event Attribution and check the conversions attributed to your campaigns on the Goal Reporting page.

• Exporting campaign data:

Now you are able to export your campaign data from the Mobile Dashboard or the specific campaign reporting page to gain accurate insight into their details. Learn more.

• Unified Automation reporting:

The new, unified Program Reporting page is available for Automation programs. Learn more.

• Keyboard navigation extended:

We have made tabs, floating components, vertical navigation and accordions available for keyboard navigation. Learn more.  

With 25+ new updates, the Emarsys Spring release is geared to help marketing teams save time while connecting to customers with better cross-channel experiences. Here is a list of all the new features coming online, grouped by the themes of Time to Value, 1:1 Personalization and Demonstrating Measurable Business Impact.

Now let's see what we have to offer this time:  

• Features That Increase Your Time To Value
  • Pilot Features
• Features That Bring True 1:1 Personalization
  • Pilot Features
• Features That Measure Your Business Impact
• General Usability Enhancements
• Schedule
• Previous releases

Automation Center Updates

• Participation checks

You will now be able to define Participation Check nodes for individual paths in your automated programs, and make these nodes available in other programs as well, for increased control over your customer journeys and message frequency. Learn more.

• Program testing

A new Testing status for programs allows for more consistent testing of journeys, ensuring a safe and flexible environment to experiment before activating any program type. Learn more.

• Webhook node

A dedicated configuration page allows your technical teams to set up API requests and create new nodes with custom icons for your campaign team to select and use. Learn more.

• Enhanced program editing

You can now edit and even restructure your programs in any status. Learn more here and here.

• Mentions in comments

Admin users can mention each other using @username in program comments. The colleague will be notified in the platform and/or via email. Learn more.

Resource Usage Service (RUS)

This service supervises the deletion of all assets and resources in your account and blocks deletion of assets that are currently in use. The reasons for the block are listed so you can take appropriate action.

The RUS is now available for External Events, contact DB fields, Web Channel campaigns used in automations and segments used in emails and Web Channel campaigns. Learn more here, here and here.

SMS/MMS

• Self-Service Onboarding

You can negotiate your own contracts with favored vendors and connect them to your Emarsys account without the need for assistance from Emarsys Support. Learn more.

• MMS support

All customers can now use MMS if their vendor supports it. Learn more.

Mobile Engage

• Configurable anonymous contacts

While many mobile app business models rely on creating initial anonymous contacts that can later be turned in to paying customers, this step can now be disabled for business cases that require a verified login right from the start, preventing your contact DB from amassing irrelevant records. Learn more.

• Flutter - Predict Support

Predict functionality is now supported on the Flutter wrapper, as it was already supported in the native SDKs. Learn more.

• Huawei Mobile Services Integration

We offer a new version of the Emarsys SDKs which can be used on Huawei Android devices. It is capable of receiving push messages using the Huawei Push Kit and supports most of the Mobile Engage Features also on Huawei Android devices. Learn more.

Integrations

• Shopify SMS Opt-in 2-way Sync

As well as receiving opt-In status from Shopify, we now also update unsubscribes from Emarsys SMS (in particular STOP keywords) in near real time. Learn more here and here.

Web Channel

• Self-service Domain Management

You can add new domains for Web Channel in the UI without the need for assistance from Emarsys Support. Learn more.

Product Catalog

• Parent/Child Handling

Improved item and item group recognition means you can now recommend more accurately, for example different sizes of the same item. Learn more.

Loyalty

• Cashback program

Our latest Loyalty plan lets you add the option of cashback to spend-based plans. Learn more.

Web Channel

• Personalization UI

An update to the Personalization UI in Web Channel allows for easier and faster use of tokens. Learn more.

• Pre-personalization for segments

Changes to the backend have resulted in significant reduction in segment refresh time and campaign publishing speed. Learn more.

Loyalty

• Redemption pools

Enhanced Loyalty voucher management and improved exclusive access. Learn more here and here.

• Cancel membership events

Members can cancel their membership directly from the Loyalty Wallet. Learn more.

• Voucher redemption external event

You can send an email with a voucher code via an event that is triggered at the moment that the user redeems the voucher code in the Wallet or via API. Learn more.

Email privacy opens

• Building on the changes brought about by the Apple iOS15 update last year, as well as flagging the 'false' privacy opens generated by Apple's native Mail apps in the email reporting screen, you can also choose to include or exclude them in your behavioral segments. Learn more.

Store Reporting

• Retail customers can view and compare top-level e-commerce metric with their physical stores. Learn more.

• Accessibility

Both Datagrid and the VCE can now be fully controlled via keyboard navigation. Learn more.

Fast onboarding - Simplified email template creation: you will have a pre-built, block-based content layout email template that you can freely use and customize in the template editor according to your needs. Learn more.

Subscription Mobile First - Geofence: you can send push notifications to mobile devices within a particular area. Learn more.

Subscription Mobile First - Flutter support: this integration will allow you to use Predict and Mobile Engage with the Emarsys Mobile SDK both for iOS and Android devices. Learn more.

Subscription Mobile First - Advanced In-app reporting: you can now identify which Interactions or Automation Center Program triggered your In-app event. Learn more about the new In-app views and In-app clicks in Open Data.

Demonstrate marketer impact - Revenue Attribution updates: the SMS sends and Web Push touchpoints are now available in the Revenue Attribution Service and on the Revenue Analytics page. Learn more.

Advanced Loyalty - Additional benefits: you can assign a single or a batch of benefits to your loyalty program members for a specific time above their usual tier benefits. Learn more.

Advanced Loyalty - Refer a friend: with the Loyalty Referral Program you can share your invite to your loyalty program via social media channels. Learn more.

Advanced Loyalty - New external events: you can use the new Downgrade tier, Rewards added from purchase and Removal from invitation only tier external events to trigger an Automation program or triggered email.

Real-time web personalization - Web push: you can engage with your contacts even when they are not on your website. Learn more.

Accessibility improvements: we made the first steps towards an incluse and fully accessible application. Learn more.

New SAP look and feel: as part of our working together with SAP, the user interface has a new spice to it. Learn more.

You can become a Product Pioneer and try our new features by submitting a form on our dedicated page.

Subscription Mobile First - Huawei mobile services integration: you can now send push notifications to Huawei mobile devices. Learn more.

Fast onboarding - Self-served SMS onboarding: you can now connect your SMS provider to Emarsys in a few steps and start using the SMS channel. Learn more.

Omnichannel campaign management - MMS support: you can now create MMS campaigns and enhance your SMS channel with more engaging content. Learn more.

Experience enhancement - Content access management: using tags on the content and complex filter setups, you can filter and select what to focus on in the available content pool. Learn more.

Notification Center Slack integration: You can connect your Slack account to the Emarsys Platform, so you can receive critical or non-critical Emarsys Platform notifications via Slack messages. Learn more.

E-commerce integrations - SAP Commerce Cloud plugin: it offers automatic syncs of customers, events and products with Emarsys. Once set up, you can use Emarsys to create complex automated tactics, smart contact segments and more. Learn more.

Demonstrate marketer impact - Store reporting: the Store Dashboard and Store Overview pages have been replaced with the Store Reporting page, which comes with a completely refurbished user interface. Learn more.

Experience enhancement - More effective testing in automation: the test mode helps you ensure that programs work as expected and provides you with a safe environment where you can experiment with them before activation. Learn more.

When will I see these in my account?

Automation journey builder improvements: we have introduced several enhancements to the Automation experience, you can add comments to the nodes, you can add custom names to the nodes and you can also perform bulk actions on them.

Combined segment editor enhancements: you can now name groups and subgroups, collapse and expand groups as well as move segments and contact lists.

Campaign updates in VCE: you can apply template modifications to any campaigns built from that template. Learn more.

Tactics: we have created several new out-of-the-box Tactics:

- Low in stock

- In session complementary cross-sell

- In session upsell

- Post-purchase complementary cross-sell

- Loyalty: Join Loyalty

- Loyalty: Refer a friend

Configurable recommendation rules: you can create flexible product recommendation layouts using product catalogue fields as standalone tokens. Learn more.

Low in stock use cases: you can notify customers who are interested in a specific product when the stocks are running low. Learn more.

Multilanguage: you can manage all the language versions of your emails in one campaign, resulting in simplified automated programs. Learn more.

Mobile messaging inbox improvements: Inbox actions allow you to add links or application events to be triggered. How the links are displayed is under the control of the app developer. Learn more.

In-app messaging updates: we have fine-tuned the In-app messages feature with some enhancements around timeframe settings, JSON editing and segment differences. Learn more.

Loyalty improvements: the new referral program is designed to incentivize Loyalty members to invite their friends to purchase in the store. Loyalty members who bring friends who buy are rewarded. Learn more.

Omnichannel revenue reporting improvements: SMS is now available as a revenue reporting channel for all customers. Learn more.

Strategic impact reporting: Targets that run out of the target period by more than 14 days, move automatically to the Target History page, in order to avoid your Strategic Dashboard page being overcrowded. Learn more.

Transparent usage-based billing: provide you a transparent billing system where you can manage the total number of utilization of your accounts for each product. Learn more.

Geofence-based messaging: this can be used in location targeting of campaigns for sending to user groups across multiple mobile platforms and devices. Learn more.

Self-served value measurement: you can measure the impact of your Automation Center programs by using this node. Learn more.

Configurable conversion events: you can measure the impact of your campaigns across channels and specific to your business goals through non-purchase conversion events. Learn more.

Enterprise enhanced multi-account structure: if you have multiple accounts, you can easily distribute a copy of your Automation programs to another account. Learn more.

Emarsys SDK cross-platform support: the Flutter plug-in makes it possible to use a single code base and still deploy the application on both Android and iOS. Learn more.

• New editor for Automation Center: create new or edit existing Automation Center programs with the New Editor. Besides plenty of useful features, the New Editor provides you with a smoother and more comfortable editing experience. Learn more.
• Shared overview page for AC and Interactions: all your Automation Center, Interactions and Product catalog updates programs are listed on the Automation Programs page. You can easily create Automation Center, Interactions and Product catalog updates programs and Tactics by clicking the Create Program button. Learn more.
• Lead acquisition Tactic for Shopify customers: helps you to acquire new contacts using forms to capture leads on your website, then sending them a confirmation email about their registration to your contact database. Learn more.

• Notification Center: it has been updated with new, custom notification settings. The most common notification use cases are collected with the links to the relevant Help Portal articles to help you understand your notifications better and find the solution easily. Learn more.
• Flexible sales data onboarding for Plug-ins customers: you can easily upload your sales data into Smart Insight via the Emarsys Shopify or Magento plug-in. Learn more.
• Usability fixes: we have updated several usability issues, making the handling of the application easier. Learn more on our Changelog.

• We have a wide range of new Tactics:

• Mobile Inbox: you can store mobile messages in a central area of the mobile app for longer mobile engagements. Learn more.
• Inline In-app messages: by using this feature you can show a message in a predefined section of the screen within the app content. Learn more.
• Multi-step In-app messages: use this for onboarding or communicating messages that would be too long to fit into one app screen. In the editor, you can control screen flow of multistep messages based on conditions specified for user interactions. Learn more.
• In-app On-event actions: these allow you to trigger any available actions that you would normally do with a user-facing button, but without displaying any content to your users and directly performing these actions right after triggering event. Learn more.

• New combined segment experience: the new combined segment editor brings you a brand new editing experience. Besides plenty of new features, it’s much easier to create complex combined segments. Learn more.
• Wishlist: you can quickly respond to your contacts’ wishlist updates with Interactions and Product Catalog Updates. Learn more.
• Abandoned Cart Refreshed: you can send fast and personalizable adandoned cart messages. Learn more.

• SMS revenue attribution: the SMS channel is now available in the Revenue Attribution Service for Smart Insight users. Learn more.
• Loyalty Groups: you can create Loyalty groups that include multiple loyalty members. A group of individual members whose personal Status Points are calculated together and allows them, as a group, to upgrade their status faster and enjoy enhanced benefits. Learn more.

We also provide some features as part of our Product Pioneers program.

• Distributing Automation Center programs: if you have multiple accounts, you can easily distribute a copy of your Automation Center program to another account. Learn more.
• SAP SSO: the Single Sign-on feature enables SAP customers to access Emarsys accounts without the need of adding login credentials. Learn more.
• Campaign update: by using this feature you can apply template modifications to campaigns previously built from that template. Learn more.