You can add a product recommendation block to your email template and then use this template to create your email campaign.

To add a recommendation Content Block to an email template, proceed as follows:

1. Go to Campaigns, Email Campaigns.
2. Click Create Campaign (remember to choose Block-Based Editor if you are asked to choose the editor).
3. On the Your Templates page, click one of the two options to Create Template, or click the Edit icon to edit an existing campaign.
4. Select the Blocks tab and then click Create New Block.
5. Click Insert Recommendation to add a product recommendation image to the block.
6. Customize the recommendation image, and when you are finished, click Use this. The image now appears in the live preview.
7. To have multiple recommendations in your email, just repeat the previous step multiple times.
8. Save the Content Block.

When you now create an email from this template, the recommendation block will be available for selection.

When you add a recommendation block to an email:

• You do not need to worry about the content of the recommendation block. Predict will supply as many images as you have defined when the email is opened.
• You cannot change the number of images in a recommendation block. If you want a different number of images, you must create a block in the template for that, or use an image block (see below).
• You can still edit the style of the image using the Email Widget Editor.

If your template does not have a recommendation block, or you want a different number of images, you can convert any image into recommendation with a few clicks. This way, you can also add recommendations directly to your campaign while you are editing them. Proceed as follows:

1. Go to the Content Creation step of the editor.
2. Click the Blocks tab and add a block containing an image to the email, or select an existing image in the live preview.
3. Hover your mouse over the image to display the block toolbar.
4. Click the Email Widget Editor icon.
5. Customize the recommendation image, and when you are finished, click Use this.

When you add a product recommendation to your template or to your email campaign, the Email Widget Editor will pop up, which allows you to configure the recommendation image. It displays a live preview on the right.

Here, you can select the product catalog fields you want to display in the recommendation and customize their appearance.

Recommendation Logic

In the Recommendations menu, you can change the recommendation logic. We currently offer the following types of recommendations in emails:

• Mail Personal – Delivers personalized product recommendations to email recipients based on their recent browsing activity and purchase history.
• Abandoned Cart – Delivers the last products abandoned in the cart by the email recipient as well as product recommendations related to these.
• Post purchase – Delivers complementary product recommendations to last purchased items.
• Mail Category – Delivers personalized product recommendations from specific categories.
• Recently Viewed – Delivers the exact items last viewed by the visitor and may also use Mail Personal product offerings to provide the required number of products.
• Recently Purchased – Delivers the exact items last purchased by the visitor, and may also use Mail Personal product offerings to make up the required number of products.

Any kind of email campaign will benefit from intelligent product recommendations, including welcome emails, ad hoc newsletters, re-engagement campaigns and birthday congratulations. For more information on how to use these, see Email Recommendations - BestPractices and Examples.

In the Style section, you can make some basic changes to the way the recommendations look in terms of image dimension, horizontal or vertical layout, alignment and background color.

In the Formatting section, you need to select either one of the currency format presets or apply custom price formatting. In the latter case, you are free to edit the currency symbol and the numeric display of the price. The language field allows you to select the decimal separator by entering the language code.

For detailed information, see table of valid locale IDs.

Currency format: The price pattern you provide tells our recommender engine the following:

• What currency symbol you want to use.
• Where you want to display it (before or after the amount).
• Whether you want to use digit grouping and decimals in the price.

In the Language field, you have to enter a Java Locale ID (and not an ISO country or region code), otherwise the country/region-specific separators will not be applied. In the prices shown in the actual product recommendations, the separator symbols specific to the language you set in the Language field will be displayed.

Define the Price format according to your needs:

• If the price pattern ends in .##, no trailing 0 will be displayed (e.g. € 1,234.5) in the recommendations.
• If you want to include the trailing 0s, format the price to end in .00.
• If you want to see a leading 0  in the recommendations, format the price to ###,##0.00 (e.g. € 0.99).

No, because the product recommendation is itself an image containing several fields rendered into the image itself. For recommendations, you should use blocks that only contain images or images and other optional fields, which you can delete. See the next FAQ.

The image block is a standard product block, in which you can disable any optional element with the Manage optional content tool.

The images may not be editable. Please check if they have the e-editable attribute in their tag.

Always ensure that you upload high-resolution images larger than the thumbnail size, so that they can be scaled down with no loss of quality.

The time zone for the predict last session date is in UTC. The last session date is calculated according to the order of the product viewed.

If a contact has no history the recommendations are populated randomly from a fallback list containing the best trending products.

You can create a dedicated locale for images, which you can reference via the Language parameter in the Email Widget Designer (see image below). The language value you set will adjust the URL of the image used in the recommendation widget.