You can run filters on all the contacts in your database and create segments that help you define target groups based on their properties (e.g. interests, locations, demographics, etc.) or their behavior (how they react to your emails). These segments can be used for specific targeting in future marketing campaigns, and can also be exported.
Segments are dynamic, meaning they are always generated again before they are used; if you want to keep a segment exactly as it is, you can save it as a contact list.
Create and edit segments
A segment is always updated before it is used by Emarsys, so you do not have to keep updating them yourself. However, this only happens in the background so if you would like to see the actual number of contacts, you have to click the Update button. The date when the segment was last generated is shown in the Updated column.
Copy and delete segments
The difference between segments and contact lists
Segments are dynamic and will always be refreshed before they are used. We recommend using segments for defining target groups based on the properties or behavior of your contacts and for specific targeting in future marketing campaigns.
Contact lists are static, meaning that they do not change. We recommend using contact lists instead of segments if you would like to create static lists that do not change. If you would like to keep a segment as it is, you can save it as a contact list. For more information, see Contact Lists.