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The Lead Lifecycle tab gives you a detailed breakdown of the current state of all your lead lifecycle stages.
The two graphs split the leads up by lifecycle stage and by source (i.e. how they entered your database).
Lead Lifecycle Status
Leads are categorized as contacts who have not yet made a purchase. Within this they are split up as follows (the exact parameters are defined during the setup process):
- New Lead – Registration was within the last 90 days, no response yet (beyond opt-in).
- Active Lead – At least one response in the last 90 days.
- Cold Lead – No response for more than 90 days.
- Inactive Lead – No response for more than 180 days.
Leads who purchase on the very first day of their registration do not count as leads (these contacts are not displayed in the conversion rate or any graphs as leads). Instead, they are counted directly as First-time buyers.
Any forms through which leads have registered are shown her. If you have too many forms to show on this graph, it can be customized during the setup process.