The Average Order tab shows the average total value of orders over the past two years, broken down by customer lifecycle stage.
In the table below the graph, the best-selling product category for each month is listed per lifecycle stage. In this way you can track purchase trends within your customer database.
Click the purchase type to the right of the graph to add or remove that purchase type from the graph. The displayed purchase types are shown in bold:
You can filter the graph further by using the Contact attributes to define which kind of contacts you want to analyze, for example only show the current Gold and Platinum buyers, or only those who have spent over €500 in their lifetime.
For more information on how to update the chart, see Smart Insight Attributes.