Top products are calculated from the combined content of your product and sales data files. The Top Products tab plots your best-selling 50 products and product categories on scatter graphs.
The axes show the number of items sold and revenue generated, allowing you to gauge their relative success as conversion tools or revenue earners. Hovering the mouse over a dot shows the exact figures for that product or category.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. Contact deletion may affect the reports available under Analytics > Product Affinity. You may experience the following changes:
- figures may change in all charts because contact deletion affects all calculations.
- deleting contacts also affect conversion rates, the AOV (Average Order Value) and lifecycle calculations.
For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?
To zoom in on the chart, use your cursor to click and select the area you are interested in. To switch back, click Reset Zoom.
For more information on how to update the chart, see Smart Insight Attributes.