SAP Emarsys Platform has a wide range of personalization capabilities that you can leverage on various channels. The following table provides you with information on which Personalization tokens and Recommendation features you can use in what channels.
| Channel | Contact Data | Relational Data | Predict |
Segment (Block Targeting) |
Voucher | External Content | Loyalty | Product Catalog | Product Segments (Recommendation) | Wishlist | SAP Account Engagement | Wallet Pass campaigns | Event | |||||||||||||
| Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | Batch | Transactional | |
| ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||||||
| Web Channel | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||||||||||||||||||
| SMS | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||||||||||||
| Mobile Push | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||||||||||||
| Web Push | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||||||||||||
| Mobile Inbox | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||||||||||||
| Mobile Wallet | ✓ | ✓ | ||||||||||||||||||||||||
| Mobile In-app |
✓ |
✓ |
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