On the journey towards truly 1-to-1 messages, our Personalization Service is a huge milestone.
This service puts an end to feature-dependent personalization; everything will happen on an integrated platform. All incoming data will be processed in the same place, regardless of whether this data is from the Emarsys database or from your own, business-specific dataset.
There are five "access points" where data can enter the service:
- Emarsys contact database
- Relational Data
- External Data
- Voucher management
The only pre-requisite to using these datasources is to have a Relational Data connection set-up with reference fields (if relevant) and to have a voucher pool uploaded (again, if relevant).
Please note that as of now, the Personalization Service is available in the following channels:
- VCE (with Relational Data)
- Web Channel